FIGARODIGITAL.CO.UK
CASE STUDIES
VIDEO
Brand: Electrical Safety First Agency: Code Computerlove
UK charity Electrical Safety First worked with Code
Computerlove to create a new online interactive video campaign designed to help consumer audiences understand the importance of using registered electricians, and their obligations
under Part P of the Building Regulations. Viewers can flick between two scenarios by pressing ‘P’ on the keyboard. The campaign, which highlights the dangers of taking on electrical work yourself, uses the hashtag #dontdiefordiy.
figarodigital.co.uk/case-study/ electrical-safety-first.aspx
Brand: Football League Interactive (FLi) Agency: StreamAMG
The FLi chose StreamAMG to help deliver on their new video
strategy. The Football League wanted to build on its Player video platform offer to meet the expectations of fans. They saw an opportunity to create a premium quality video platform, which could be tailored to every club in the Football League. PlayerHD needed to be available around the world, with a brilliant user experience and fast load time. The new offering represents a major development in the consumption of online football video, as fans look to engage with their clubs through digital and social media, across multiple devices, anywhere in the world.
figarodigital.co.uk/case-study/the-football-league- interactive-fli.aspx
Brand: Georgetown University Agency: Brightcove
Brand: Lee Kum Kee Agency: Media Bounty
Media Bounty have created a new animated video for
condiment and seasoning manufacturers Lee Kum Kee to celebrate the superior quality of its ingredients and production processes. The film, which personifies the oysters and soybeans which are ingredients in two of its classic sauces, rolled out online in September and will be live for eight weeks. Activity is supported by display advertising and extended through an interactive competition. The campaign follows the success of Lee Kum Kee’s Cook N’ Tell initiative.
figarodigital.co.uk/case-study/ lee-kum-kee-study.aspx
Georgetown University in
Washington, D.C. worked with Brightcove to launch a new video-driven initiative, a student- produced programme called Georgetown Buzz, which is part of its platform Georgetown
Everywhere. Competition for top students is fierce among the leading schools, and Georgetown University has incorporated video into its marketing mix to engage prospective students and their families. Georgetown Everywhere adds about 10 new videos each month and is on pace to stream nearly 1,000 videos by the end of 2015. figarodigital.
co.uk/case- study/ georgetown
-university.aspx
27 issue 26 november 2015
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