DIGITAL MARKETING CONFERENCE
Brands have to work harder
to create that all-encompassing, human engagement
Forget about conversion rates, it’s all about growth
Paul Rouke, Founder & Director of Optimisation at PRWD
With substantial budgets going to acquisition, digital
Into the cloud Phil Worms, Group Marketing Director at iomart Group plc
In this age of digital transformation, where two thirds of internet users are regularly engaging on social media, we’ve all had to change the way we communicate with our audience and take our products and services to market.
Understanding how the cloud can help provide support and insight into those customer touch-points is therefore more valuable than ever. As a cloud-enabler, iomart provides the strategic
expertise and data centre infrastructure to support the private, public or hybrid cloud services that sit behind your campaigns, websites and apps, protecting the data you gather and helping you to analyse it to see whether those campaigns have succeeded or could have been done better. Award-winning agency CTI Digital says the option to use one of our small virtual private servers or a complete server farm of dedicated machines allows it to cater for every client need. Ecommerce platform Flubit, another of our customers, uses private cloud to meet the greater security requirements being placed upon it as it works with larger partners. Customers want agile, mobile, on-demand
responses from marketers, so agencies and brands have to work harder to create that all-encompassing and more human engagement.
iomart.com
marketers are neglecting a vital part of their marketing strategy. While the cost of activities like PPC climb, with increasing online competition most brands hit a ceiling as they max out spend and start to get diminishing returns. So where do you turn to continue growing?
Onsite optimisation can
deliver the best return on investment of any marketing activity. Yet some marketers continue focusing on pushing more customers to their site, neglecting those already there. Savvy marketers have realised the benefit of improving their onsite experience to increase return on investment and reduce acquisition costs, as well as improving profitability, increasing market share and customer satisfaction. So why is CRO still in its
infancy? With 80 per cent of companies believing their customer experience is superior but only eight
View the agenda and register at fi
garodigital.co.uk/conferences.aspx or call 020 7870 3380 33 issue 25 july 2015
per cent of customers feeling the same, some marketers appear to be sticking their heads in the sand. Common misconceptions around CRO are also hindering progress. Lots of brands claim to do CRO (many simply have a testing tool in place), but for those businesses leading the way, doing optimisation properly is generating transformational business results.
In my presentation I’ll
reveal the crucial elements you need to get the 541 per cent ROI we deliver on average during an optimisation programme. I’ll cover some of the pitfalls when starting out, such as using the wrong metrics to measure success. Join me to learn how you can generate some of the best results you’re likely to see from your marketing spend.
prwd.co.uk
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