FIGARODIGITAL.CO.UK
CASE STUDIES
SEO
SOCIAL MEDIA TRAFFIC
Brand: Towergate Insurance Agency: Builtvisible
Towergate Insurance, the largest independently-owned insurance intermediary
in Europe, wanted to rebuild their organic presence after a manual link penalty. Builtvisible worked with them to rebuild and create growth. They researched, formed and executed a content strategy led by at-scale social data. This generated links and media coverage, drove growth in the domain authority and increased overall organic visibility.
figarodigital.co.uk/ case-study/towergate-
insurance.aspx
Brand: BearingPoint Agency: Anicca Digital
BearingPoint, a leading global business consulting firm, wanted to find out why the majority of 27 regional sites were not generating traffic through organic listings. They also wanted to upskill their regional teams on content optimisation. Anicca Digital carried out audits of each website, mapping the poor performing sites against their stronger counterparts, allowing them to ascertain gaps. They created an optimisation blueprint for the regional teams outlining how to optimise case studies and blog posts, part of a range of training materials hosted on an online training portal. Anicca’s findings and recommendations now allow the brand to compete at an international scale, and regional teams are able to access brand-approved training materials at their convenience.
figarodigital.co.uk/case-study/ bearing-point.aspx
Brand: Allianz UK Agency: Gravity Thinking
Allianz are a global insurance brand with impressive sports
sponsorships but low brand equity in the UK. One of their main sponsorships is with Saracens Rugby Club, who have a host of stars and an impressive stadium at Allianz Park. They needed a solution for reaching the key rugby audience and telling their brand story. Following Gravity Thinking’s successful
#SchoolRunStories campaign for Allianz, the agency created #SchoolRunHero—partnering with rugby star Owen Farrell to create the ultimate school run for two Saracens fans. Through social exposure, 1.5 million people were reached, resulting in over 260,000 views across three films. Eighty-five thousand people engaged with the videos, prompting 3,600 social actions.
figarodigital.co.uk/case- study/
allianz-uk.aspx
Brand: ILX Group Agency: Absolute Digital Media
A global leader in PRINCE2 training, ILX Group provide project management courses
for individuals and organisations. As well as SEO, PPC and website design and build, they were interested in Absolute Digital Media’s social media services for their
PRINCE2.com website. Rather than increasing their number of followers, likes or shares, ILX Group’s objective for their social media marketing was to drive traffic to their website. Producing eye-catching banners for special offers and creating blogs and articles increased the number of sessions across Facebook, Twitter and LinkedIn.
REACHED 1.5m 24 issue 25 july 2015
figarodigital.co.uk/case-study/ ILX-group.aspx
215%
Brand: Musement Agency: Barracuda Digital
Musement, a booking service
for tourist travel activities, is a young company competing with established sites in the travel market. The brand’s site had little in the way of SEO equity, so engaged Barracuda Digital to improve their SEO traffic. They constructed a fully- responsive interactive
map of the world, showcasing over 1,700 film locations for more than 400 of the most iconic films ever made. The piece works in seven languages. Outreach secured coverage and backlinks, and a Facebook ad
campaign further built an audience for the map. The piece generated a 215 per cent rise in traffic.
figarodigital.co.uk/ case-study/musement. aspx
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
