FIGARODIGITAL.CO.UK
CASE STUDIES
FULL SERVICE AGENCY
GAMES
HOSTING
MOBILE
Brand: H2 Gambling Capital Agency: Absolute Media
H2 are the leading quoted source regarding the value of the global
gambling sector. They specialise in providing the most comprehensive data across all major gambling markets as well as offering bespoke consultancy to businesses worldwide. The H2 team approached Absolute Media to build a bespoke, future-facing digital platform while also strengthening their brand in order to increase awareness. The brief required Absolute Media to develop a multi-level web presence which included a modern, public-facing website, an interactive subscriber area with search- based analytics and an admin area to allow them to manage it all.
figarodigital.co.uk/case-study/h2-gambling- capital.aspx
Brand: Cambridge English Agency: Cyber-Duck
Cyber-Duck designed and built a fun online
shopping game for Cambridge English, a department of the University of Cambridge. Drawing on gamification techniques, ‘Shop and Drop’ helps international children improve their English language skills through a familiar shopping scenario. Adapting across browsers and devices, it was developed for a diverse audience: delighting parents and children across nine countries. A tailored landing page was designed, supporting Cambridge English’s international promotion strategy.
figarodigital.co.uk/case-study/ cambridge-english.aspx
CLICK TO LEAD Brand: Barton Willmore Agency: iomart
When the UK’s leading integrated planning and design consultancy, Barton Willmore, moved to new offices in
Reading, they decided to move their servers and data storage off-site. With the help of cloud company iomart, the 30TB of data the consultancy is responsible for was migrated safely to its secure data centre in nearby Maidenhead. The decision to outsource has helped to ease the day-to-day worries of their IT management team.
figarodigital.co.uk/case-study/barton-willmore.aspx
10%
Brand: Addison Lee Agency: Unique Digital
Addison Lee hired Unique Digital to help them retain their crown as London’s favourite
minicab fleet in an increasingly disruptive and digital market. The brief was simple: to drive app downloads and consumer bookings across all digital channels and out-of-home media. Using a highly sophisticated mobile-first acquisition strategy across display and PPC, Unique Digital helped drive six-figure app downloads and millions of pounds in booked revenue.
figarodigital.co.uk/case-study/addison-lee.aspx
Brand: National Accident Helpline Agency: Tangent Snowball
In an increasingly competitive market, National Accident Helpline needed to place
their customers at the forefront of their reinvented digital experience. Using intensive lab testing and mystery shopper research, Tangent Snowball identified the highlights and weak points in the current experience, and used rapid prototyping and user testing to deliver an innovative responsive web experience. Pre-launch testing showed an uplift in positive brand associations, with 83 per cent of users rating their confidence in navigating the site as ‘high’ or ‘very high’. Since launch, there’s been an uplift in click-to-lead of over 10 per cent.
figarodigital.co.uk/case-study/national- accident-helpline-study.aspx
20 issue 25 july 2015
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