FIGARODIGITAL.CO.UK
CASE STUDIES
SOCIAL MEDIA
TRANSLATION
UX
Brand: Ropto Agency: Push Beyond Ltd
Real-time social media lead generation
company Ropto offers an innovative approach to the changing social landscape. Push Beyond were tasked with helping to automate their real-time processes to produce a dynamic real-time platform, RoptoRealTime. This enabled Ropto to increase the efficiency of its data and campaign analysis so that their campaign optimisation was maximised, improving the client’s ROI.
figarodigital.co.uk/case-study/ ropto.aspx
Brand: Emirates Agency: Capita Translation and Interpreting
Capita Translation and Interpreting (Capita TI) has
Brand: Sky Academy Agency: Jaywing
Sky Academy is a set of initiatives that
use the power of TV, creativity and sport to help young people unlock their potential. With social presence being managed at an initiative level, they turned to Jaywing to provide a social strategy and a website to raise awareness and understanding of the brand. Together, they created a purpose and
Brand: Sony Pictures Releasing Agency: Spinnaker
To generate buzz around the release of award-winning film Whiplash, about an ambitious jazz drummer, Spinnaker designed The Whiplash Experiment. The objective of the campaign was to make the audience feel part of the movie’s intense drama. At a special preview screening, audience members were hooked up to a series of monitors recording blood pressure, heart rate and pulse readings. Using the data obtained, Spinnaker produced a series of engaging short videos, memes and infographics, detailing the physical effects caused by the film. The content was then shared across the Whiplash and Sony Pictures social accounts. The campaign achieved 78,000 video views and an organic reach of over 450,000—an overall box office figure of £1.6 million.
figarodigital.co.uk/case-study/sony-pictures-whiplash.aspx
VIDEO VIEWS
78K
Homecare company Helping Hands needed to create a
responsive, modern site after realising that a significant portion of its website traffic came from mobile users. ClickThrough Marketing was chosen on the strength of its unique, goal-orientated 35-step web build process. ClickThrough delivered an attractive, responsive website to deadline, overcoming tough challenges specific to the homecare sector.
figarodigital.co.uk/case-study/ helping-hands.aspx
direction for each platform being used, a set of principles to govern all content and a recognisable social identity with a distinct look and feel. Jaywing also discovered stories that capture the spirit and achievements of the brand, and brought them to life on one central web platform to engage and inspire its young audience.
figarodigital.co.uk/ case-study/sky-academy. aspx
Brand: Helping Hands Agency: ClickThrough Marketing
provided website localisation services to Emirates, one of the world’s biggest international airlines, since 2009. Capita TI has translated over 2.8 million words into Brazilian Portuguese for the Emirates website and, when the brand moved to a cloud-based platform, Capita TI recognised that they needed to allow linguists direct access to the new system in order to meet requirements and remain flexible. The Brazilian Portuguese website is now fully localised and has seen an increase in online visitors.
figarodigital.co.uk/ case-study/
emirates.aspx
26 issue 25 july 2015
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