FIGARODIGITAL.CO.UK
CASE STUDIES
AFFILIATE MARKETING
CONTENT MANAGEMENT
CONTENT MARKETING
Brand: GUINNESS WORLD RECORDS Agency: Building Blocks
GUINNESS WORLD RECORDS is the
Brand: The Hut Group Agency: Affiliate Window
The Hut Group (THG) is the UK’s leading multi-website online retailer, comprising
16 programmes including Zavvi, MyProtein, Lookfantastic and ProBikeKit across five retail sectors. They worked with Affiliate Window on two key objectives for their programme: to increase year-on-year revenue by 50 per cent and to ensure that promotion of THG is easier for publishers. The project achieved a 100 per cent target hit and a five per cent uplift in cross-device revenue.
figarodigital.co.uk/case-study/the-hut-group.aspx
Brand: Sainsbury’s Agency: Yard Digital
Sainsbury’s challenged Yard Digital with promoting their Active Kids campaign,
encouraging a healthier and more active lifestyle for families, and increasing voucher collections. Yard designed a campaign around a community of 20 influential family bloggers, each writing a unique piece of content and hosting a giveaway. The campaign generated over 35,000 entries, over 26,000 Tweets and over 5,000 blog comments. Yard’s experience and diligent management ensured delivery of a seamless, on-brand, highly visible campaign.
figarodigital.co.uk/case-study/sainsburys- supermarket.aspx
universally recognised authority on record-breaking achievement. It currently has over 40,000 records in its database and receives 1,000 new applications every week from 174 countries, with over 6,000 records being approved annually. Working with Building Blocks, the organisation wanted to transform the process for creating and managing records by using a centralised tool to speed up customer response times, drive predictable results and improve accuracy and re-use of information. Building Blocks implemented a centralised content
management hub, helping the organisation undergo a digital transformation.
figarodigital.co.uk/case-study/ guinness-world-records.aspx
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Brand: Celebrity Cruises Agency: Great British Chefs
Great British Chefs (GBC) was challenged to create an innovative
event in London. The solution was built around the screening of The Hundred Foot Journey at Everyman Cinema Screen on the Green in Islington and brought to life by two Michelin star chefs, serving seven dishes, along with cocktails and a French jazz band. Advertising across GBC, trailers on Everyman’s screens, a social campaign and a PR initiative amplified the event to over three million consumers.
figarodigital.co.uk/case-study/celebrity- cruises-study.aspx
Brand: Healthspan Agency: Curated Digital
Curated Digital were instrumental in creating ‘Menopause Advice’—a
complete informational hub about menopause to sit on the main Healthspan site, for the purpose of boosting brand awareness and authority for women aged roughly over 40. Curated Digital created a content plan that would fill in knowledge gaps surrounding menopause, using a unique tone that set the site apart from other healthcare sites. The aim of the content was to be genuinely useful, and perfectly tailored to service audience needs.
figarodigital.co.uk/case-study/ healthspan.aspx
READ
14 issue 25 july 2015
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