FIGARODIGITAL.CO.UK
CASE STUDIES
ECOMMERCE
EMAIL MARKETING
Brand: McGraw-Hill Education Agency: CTI Digital
McGraw-Hill Education, a
digital learning company, turned to CTI Digital to reinvigorate its business model and drive sales. Recognising the shift in consumer trends, the new management team wanted to drive global sales in new areas such as digital and adaptive products, and establish a global retail platform for its 10,000 product lines. CTI Digital designed and built a fully responsive, user friendly, robust and scalable Magento ecommerce store, allowing efficient management of inventory and content from one central location. The site enables customers in over 30 countries to purchase products in their local currency.
figarodigital.
co.uk/case-study/ mcgraw-hill-
education.aspx
REVENUE 850%
Brand: Bags ETC. Agency: Adestra
Bags ETC. are a luxury bags and
Brand: Roompot Parks Agency: SDL
Roompot Parks is a popular
operator of holiday parks and campsites in Europe, and aims to showcase its attractive destinations and inspire holidaymakers at every stage of the
online customer journey. When Roompot wanted to enhance onsite search to better serve its visitors they chose SDL technology. Now, once travellers arrive on the Roompot homepage, they can enter free-form phrases in a dynamic search box powered by
Brand: Woodhouse Clothing Agency:
cloud.IQ
Online fashion retailer Woodhouse used
cloud.IQ’s conversion technology to increase online revenue
12.45% REVENUE
by 12.45 per cent. After a free trial of the technology, Woodhouse could see exactly where the site was losing customers. The trial forecast how many customers they could recover and convert with the right technology. The project combined
cloud.IQ’s overlay technology with cart recovery emails to improve overall customer conversion and drive incremental revenue.
figarodigital.co.uk/case-study/woodhouse-clothing.aspx
SDL eCommerce Optimization. Roompot Parks can now satisfy its tourists by
showcasing the right holidays to suit traveller preferences at the click of a button.
figarodigital.co.uk/ case-study/roompot-
parks.aspx
accessories retailer, working with agency Genie Goals to maximise their email marketing ROI. With more email opens occurring on a mobile device, they
suspected that their non-mobile- optimised email template was leading to a loss in sales opportunities. Using Adestra’s MessageFocus platform, they switched to a responsive design that earned them an 850 per cent increase in mobile revenue.
figarodigital.co.uk/ case-study/bags-etc. aspx
18 issue 25 july 2015
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