FIGARODIGITAL.CO.UK 19 40 Contents
UPFRONTS p6 News, views, stats and opinion p8 Marketers Who Matter
CASE STUDIES p14 Affi liate Marketing, Content Management, Content Marketing
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p16 Design & Build, Digital Marketing, Display Advertising
p18 Ecommerce, Email Marketing p20 Full Service Agency, Games, Hosting, Mobile
p22 Online Lead Generation, SEO p24 Social Media p26 Translation, UX p27 Video
You are what you do: how customer experience is defining brands online CARLSBERG, GREAT BRITISH CHEFS,
REED.CO.UK, RED BEE, TATE, TOUGH MUDDER
COVER IMAGE:
THANKS TO ANDY DICKINSON AND CHRIS DUNN AT BLACK BOOK LONDON
BLACKBOOKLONDON.CO.UK
ISSUE N0.25 JULY 2015
THE MAGAZINE FOR DIGITAL PEOPLE IN BRANDS AND AGENCIES
46 48
ESSAYS & INTERVIEWS p30 Figaro Digital Marketing Conference Preview Taking place in London 16 July 2015
p40 The Art of Engagement Maria Pavlou at Tate p44 How Ready Are You For Data Protection Reforms? Take part in the Communicator survey
p46 Mud For It Jerome Hiquet at Tough Mudder p48 2020 Vision Digital marketing half-way through the decade
p50 Smiley’s People The emergence of emoji
IN-DEPTH CASE STUDIES p52 Silver Screen Cuisine Ollie Lloyd at Great British Chefs p54 Telling the Long Tale—What Brands can Learn from Broadcasters Michael Reeves at Red Bee
50 p56 Supplier Listings
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