FIGARODIGITAL.CO.UK


CASE STUDIES


MOBILE


ONLINE LEAD GENERATION


SEO


VISITS SITE Brand: Tele2 Agency: Innometrics


With the help of Innometrics’ Profile Cloud, telecoms provider Tele2 is


Brand: Paramount Pictures International Agency: Millennial Media


Paramount Pictures International has made


mobile a central part of its strategy for raising awareness of motion picture releases in key markets. The brand tasked Millennial Media with implementing a compelling creative approach to drive views of trailers around Transformers: Age of Extinction. They used a custom Video Wrapper ad format to frame the trailer with additional rich media, allowing consumers to physically interact with the ad. The campaign generated more than 2.6 million total completed views for the film across all markets. Of those completed views, three per cent watched the video in full a second time.


figarodigital.co.uk/case-study/ paramount-pictures- international.aspx


regaining control of data by connecting web behaviour, email and CRM to push personalisation forward. Profile Cloud has successfully joined together Tele2’s CRM data and web behaviour data to create a single, central profile of each existing customer and web visitor. Each customer profile is then enriched in real time with behavioural data from Tele2’s website including product views, brand preferences and tariffs. Segmented data is then fed to Tele2’s CMS, enabling personalised web banners and navigation to be displayed in real time. figarodigital.co.uk/case-study/tele2.aspx


83%


Brand: Ann Summers Agency: iCrossing


When a competitor


secured the exclusive rights to the 50 Shades of Grey sex toy range, British lingerie retailer Ann Summers turned to iCrossing to reclaim the market’s attention. Playing on the brand’s female-first message, they asked customers to submit erotic stories


Brand: Time Inc. Agency: Tomorrow TTH


Tomorrow TTH were appointed by Time Inc. to deliver a new magazine subscription campaign targeted at new subscribers across eight magazine titles. They implemented an online lead generation strategy that delivered targeted leads from paid social, email marketing and performance display channels. These leads were de-duped in real-time before being delivered via a live feed to a specialist outbound telemarketing call centre to complete the subscription process. The campaign was a huge success—overall volume targets were met, cost-per-subscription targets were exceeded and, through clever buying and optimisation, lead costs were on average over 20 per cent below target. figarodigital.co.uk/case-study/time-inc.aspx


Brand: Labelnet Ltd Agency: Freelance SEO Essex


Label manufacturer Labelnet Ltd tasked Freelance SEO Essex with putting together a multichannel search campaign designed to capture a greater number of leads from organic and paid search. The other challenge was to redesign their website for a better user experience. Freelance SEO Essex created a modern and functional website that focuses on product and industry-specific pages, leading to higher rankings for relevant long-tail keywords. Since launch, organic traffic has increased by 41 per cent, the number of new users has increased by 48 per cent month-on-month. The bounce rate has dropped by 32 per cent. figarodigital.co.uk/case-study/ labelnetltd.aspx


where women were in charge, creating inspirational content to attract traffic and links. As a result of the competition, Ann Summers jumped to number one for the search term ‘sex toys’, just before the busy Valentine’s Day period. Site visits grew by 83 per cent.


figarodigital.co.uk/ case-study/ann- summers-stores.aspx


ORGANIC TRAFFIC


41% 22 issue 25 july 2015


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