FIGARODIGITAL.CO.UK
CASE STUDIES
DESIGN AND BUILD
DISPLAY ADVERTISING
DIGITAL MARKETING
Brand: University of the West of Scotland Agency: Green River Media
With thousands of prospective students visiting the University of the West of Scotland (UWS) site every day,
first-rate design and usability across the website is essential. UWS tasked Green River Media with creating a modern, functional website that would attract and engage its young visitors. Green River Media rebuilt the UWS site according to new designs and integrated multiple new forms of functionality. The new structure of the UWS site has improved UX and navigation resulting in significant growth in website traffic and click-through rates.
figarodigital.co.uk/case-study/university-of-the-west-of- scotland.aspx
Brand: Universal Music Agency: Chalk Social
Universal Music is the largest music
Brand: Skipton Building Society Agency: Origin
Origin worked with Skipton Building Society to
recommend new ways of appealing to a broader demographic, using digital technology to its best advantage. Implementing a digital screen pilot in four key stores across the UK, Skipton were able to show multiple messages, leveraging eye catching animations and publishing real-time content to increase visibility. Initial feedback indicated that pilot branches experienced increases in footfall and pro-active enquiries.
figarodigital.co.uk/case-study/ skipton-building-society.aspx
Brand: First Choice Agency: Quantcast
Convincing users to make higher priced
purchases on mobile is a common challenge in the travel industry, and
CONVERSIONS 4.9K%
something that First Choice needed to overcome. Working with MediaCom and Quantcast, First Choice were able to implement a new adaptive design for the website, create a model of key converters, and target prospects with ads in real time, meaning that traffic was driven to the brand’s mobile site. This activity resulted in an increase of more than 4,900 per cent in conversions.
figarodigital.co.uk/case-study/ first-choice.aspx
corporation globally, representing hundreds of artists worldwide. In 2014, they wanted to promote Ariana Grande’s latest album across a selection of markets, identify a range of new audiences and engage existing fans. Chalk Social produced a campaign to drive engagement through high quality video assets, running across Facebook and display. With a wealth of creative assets and innovative targeting methods, the campaign drove an engagement rate of 4.97 per cent and almost 150,000 video views in one week, all on a conservative budget.
figarodigital.co.uk/ case-study/universal-
music.aspx
150K VIEWS
16 issue 25 july 2015
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