FIGARODIGITAL.CO.UK
CASE STUDIES
UX
VIDEO
Brand: Toyota Europe Agency: Amaze
Toyota Europe has rolled out a new pan-European,
customer-centric website. Amaze was responsible for the strategic guidance and design of the site. The roll-out began in June 2014
and culminated with Toyota’s British website going live on 1 April 2015. This marks a major milestone for Toyota Europe as all of its 46 European markets are now using the same website platform.
figarodigital.co.uk/case-study/ toyota-europe.aspx
Brand: Aston Villa FC Agency: StreamUK
Football fans are on the hunt for new online channels that will provide their sports fix. Podcasts, forums and video platforms are all pushing football into a new age of digital media. Aston Villa FC chose StreamUK as their video partner, meaning that their global fanbase can now watch the latest videos in HD, keep track of news with mobile and tablet video, and receive HD broadcasts with commentary, press conferences, pre-season fixtures and much more.
figarodigital.co.uk/case-study/aston-villa-football-club.aspx
Brand: Michael Hill Agency: Brightcove
Global jewellery brand Michael Hill
uses Brightcove’s Video Cloud to host, manage and deliver its expanding library of product and video content. Video content delivered by Video Cloud works seamlessly with Michael Hill’s ecommerce systems to drive engagement and
Brand: Luxardo Agency: Media Bounty
Media Bounty devised and implemented a
large-scale trade
engagement campaign to drive re-evaluation and re-engagement with the
Luxardo liqueurs brand by leveraging its rich heritage and versatility. Sales across all products in the Luxardo cherry portfolio rose by 60 per cent year-on-year and the campaign delivered more than 1,700 new listings across the on-trade in 2014. Luxardo is now looking to roll out the campaign in the USA and Canada.
figarodigital.co.uk/case- study/
luxardo.aspx
VISITS SITE 85%
traffic to online stores, including Emma & Roe. Customers can directly interact with shoppable video, clicking straight to the point of purchase. Three months after the initiative began, Michael Hill had experienced an 85 per cent increase in site visits and a 220 per cent increase in conversion rates.
figarodigital.co.uk/ case-study/michael-hill. aspx
27 issue 25 july 2015
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