I then advanced to EVP level in Sales, and later in Marketing, Technology, and Growth, including an assignment in the US. This experience showed me how to develop strategies, build the company’s brand, and understand the significant impact of decisions across various dimensions.
Since 2023, my role as CEO has allowed me to guide the company through a complex transformation, where seeing the bigger picture is crucial as well as balancing what sometimes feel like contradictory needs.
Are you a lifer? If yes, how do you see your career panning out over the coming years? Indeed, I am proud to be a lifelong member of this industry, and I feel like I am concluding my final chapter here. Upon completion, I envision myself either taking on a fast-paced, transformative role with a completely different company or finding a position where I can contribute to communities and give back.
How has the industry changed since you started? For nearly 20 years of my career, the industry evolved gradually, but in the past seven years, it has rapidly accelerated to address several fundamental shifts driven by societal changes, the energy transition, digitalisation, and geopolitical events.
What do you like about the industry? And what would you change if you could? I appreciate the emphasis on safety, the industry expertise, and the strong connection everyone has with this sector. Meeting incredible people and watching them grow and shape the industry’s future is rewarding. Serving as CEO at this pivotal moment in our industry, where things are changing so quickly is exciting, and I am pleased to have nearly 30 years of diverse experience to support me. However, I think we need to focus on the industry’s brand, as our technical achievements and societal benefits are not well communicated. We must become more approachable and align with society and the new generations interested in STEM and making a positive impact.
What challenges do you think the industry faces? In your role and as a whole?
The industry must evolve to face challenges and gain recognition from talented technical minds who can shape the future. My goal is to make Infineum a leader in shaping the future, setting an example for
the industry, and strengthening the industry brand. How do you balance work life with home life? I do this by making sacrifices, both personally and for my loved ones, and this has been challenging. It’s particularly tough when you have a strong commitment to your company and its stakeholders, combined with a high level of motivation. Although I strive to excel, this approach may not suit everyone. In practice, every person is unique with distinct needs, so it’s important to stay true to yourself and give your best effort.
What are your hobbies? You will not be surprised to hear that fast cars and motorbikes feature here in my hobbies! I also used to be a fond scuba-diver and almost daily gym activity. However, as the years have gone by, I am not quite so active, but still enjoy these activities when I can.
I also love watching tennis and enjoy travelling to attend major tournaments in person.
Where do you like to holiday? I particularly enjoy road trips, especially within the US. However, whether it’s Africa, Iceland, or the Middle/ Far East, I cherish traveling with my family to gain new experiences and develop a deeper appreciation for various cultures.
What is your perfect weekend? These days that is simple, its one where I don’t have to jump on a plane!
If you could meet anyone famous (dead or alive) who would that be and why?
I would love to drive with someone like Fangio or Ascari, when courage and passion were the name of the game in motorsport!
Favourite quote?
As a junior employee, I once read this on the Global Manufacturing Director’s signature: “Every long journey starts with a single step. If not today, when?” Joe, if you’re reading this, that sentence significantly influenced my actions, and I’m trying to pass the same message to my kids.
infineum.com
LUBE MAGAZINE NO.184 DECEMBER 2024
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