in association with


FOR SUCCESS


BLUEPRINT A FORMAL POLICY FOR MEETINGS


CENTRALISED STAFF TO SUPPORT PLANNING/EXECUTION APPROVAL PROCESS FOR MEETINGS


SPECIFIC TECH OR SOFTWARE FOR MEETINGS MANAGEMENT SOURCE: AMERICAN EXPRESS MEETINGS & EVENTS 2020 GLOBAL MEETINGS AND EVENTS FORECAST


CENTRALISED CONTRACTING WITH PREFERRED VENDORS 68% 76%


There is a high level of adoption of meetings management policies across Europe, though some components lag behind others


73% 75%


78%


LEADING THE WAY Meeting planners


across the world are feeling optimistic about their ability to incorporate technology. On a


MULLING IT OVER


Surprisingly, cost is not at the top of a list when it comes to considering sending an RFP to a venue


consider a venue’s brand reputation 41%


research reviews 37%


look at cost 36%


SOURCE: CVENT 2019 PLANNER SOURCING REPORT, UK EDITION 38%


OF EUROPEAN MEETINGS TAKE PLACE IN MID-TIER PROPERTIES


SOURCE: AMERICAN EXPRESS MEETINGS & EVENTS 2020 GLOBAL MEETINGS AND EVENTS FORECAST


BLUE SKY THINKING Despite warnings of


a potential economic downturn in 2020, planners in every region predict an


increase in meeting activity levels


Central/South America


+2.54% +2.3% +2.3% +1.8%


North America Asia-Pacific 46% Europe


SOURCE: AMERICAN EXPRESS MEETINGS & EVENTS 2020 GLOBAL MEETINGS AND EVENTS FORECAST


Asia-Pacific buyingbusinesstravel.com 2019 NOVEMBER/DECEMBER 39 59% North America 53% Europe


scale of one to ten, a large proportion rated themselves at eight or above


82%


Central/South America


SOURCE: AMERICAN EXPRESS MEETINGS & EVENTS 2020 GLOBAL MEETINGS AND EVENTS FORECAST


74%


of global attendees downloaded event apps in 2019


SOURCE: CWT ON CROWDCOMPASS AND CVENT, JUNE 2019


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