DESIGN | Showroom style
Showroom of the month
Poggenpohl,Chelsea
Poggenpohl’s move to a larger showroom on Fulham Road has given it the space it needs to showcase its kitchens in all their glory
2.
1.
he new Poggenpohl show- room in Chelsea is light and spacious and the perfect setting for its signature lifestyle kitchen settings.
T
The two displays in the window, +Segmento on the left and +Modo on the right, are very different styles and vie for customers’ attention as they walk into the showroom.
“It makes my colleague, Kevin Robinson, and I smile quite a lot because the opposing displays are very different,” explains Natasha Wegrzyn, studio manager. “As customers walk in, they look to their right, then to their left, then back to the right and back to the left. Many of them are torn – they don’t know which one to choose. “People often say that it is unusual for two such different displays to capture their attention. We feel that is a huge compliment that we have picked the displays that fit perfectly with what our clients are looking for. It does put a smile on my face when people don’t know which way to go.” The windows, which stretch the full width of the shop front, bring in lots of natural light and the use of white marble and cabinetry in the displays at the front also helps to create a sense of openness.
The +Modo, with its cantilever worktop, is described as an “essential” display as it fits into the styles that are popular with customers in the local area and is also a staple design for the brand. The move to new, larger premises – a stone’s throw from
84
the old showroom – has enabled the team to display this design at its best. In contrast, the +Segmento kitchen display features a monolithic island detail with porcelain surfaces, that give it a modern and trendy look, while the coolness of the white marble contrasts with the rich and warm tones of the gold detail. While it is essential to put eye-catching displays in the front window, the team have paid the same level attention to the displays throughout the rest of the showroom. A presentation area within a minimalist handleless kitchen – featuring and a bar concealed behind a set of pocket doors – comes just after the front displays. The dark, moody black display further down the showroom offers a contrast to those in the front window, but still has the ‘wow factor’. Care has also been taken to include displays – such as a TV sideboard by the presentation area and a separate utility room – that demonstrate the brand’s versatility and show that they don’t just do kitchens. As the team has chosen their designs so carefully, it is apparently common for clients to choose the exact kitchens on display. Wegrzyn explains: “It is lovely when we have meetings and show different samples, and then people just turn around and say, ‘can we just have what you have done?’ – it makes our job easier.” There is still room to expand at the new
showroom and there are already plans in place to add more displays.
3.
5. · June 2022
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
