THE KBBREVIEW INTERVIEW | Dominic Worsley COMMUNICATION,
Any business involved in the supply of appliances has had a tricky time of late but, as CDA managing director Dominic Worsley explains, there are three reasons why the MDA manufacturer has been able to maintain strong relationships with its retail channels. Matt Baker finds out more…
I feel genuinely privileged to be at CDA because it’s a cracking brand, and I think that’s down to its people
B
arring a period at The Walt Disney Company, Dominic Worsley has worked in the domestic appliances sector since 1999. Now managing director of Nottingham- based appliance manufacturer CDA, he is using his vast experience by leveraging the unique characteristics of CDA, in a bid to catapult
the company’s growth among
independent retailers. First though, as Worsley explains, the company needs to consolidate its position after an unpredictable couple of years.
Q & A
Q: So, how’s business at CDA? A: What a time to ask that question! Like many companies, CDA has had a challenging couple of years. Just before Covid we introduced new internal systems, which presented its own challenges trying to get that up and running. We then went into Covid and hit all the same supply
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chain issues everyone else experienced. Everything changes so fast and if you’d asked me this in March, I would have said we’re shaping up for a really good year. But the immediate turmoil of Putin invading Ukraine is going to affect all of us both personally and in business. There’s the scarcity and price increases of raw materials, and the effect of increased energy prices too, that could make for another demanding year. All things considered, however, I think we’re doing very well. We’re a good, well-known trade brand. Designers recommend us as reliable, so I think we’ve got a strong foundation. CDA is benefiting from the fact people are still buying kitchens and this is reflected in our strong order books in kitchen-specific channels.
Q: You became managing director in December 2021, how have you found the first six months?
A: CDA is a great family brand that looks after the people it employs. At first, I spent a lot of
· June 2022
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