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MEDICA 2019
Sparkling innovations for improving health
Digitalisation is striding forward in Germany, and visitors to this year’s Medica can see for themselves a broad range of healthcare technology, ranging from wearables for direct use on the body to smartphone apps for prevention, diagnostics and therapy.
An overview of the benefits of digital health applications and paired medical technology will be offered by the world-leading medical trade fair Medica, which has more than 5100 exhibitors from almost 70 countries. This year, Medica takes place in Düsseldorf from 18 to 21 November 2019. According to Wolfram Diener, managing director at Messe Düsseldorf, digitalisation will be a key focus at Medica 2019, due to factors such as: “Increasing trade restrictions, higher margin pressure and Brexit – conditions on the market demand that our exhibitors pool their strengths, as must Medica, as well.” He observed that digitalisation is clearly setting the pace for market development and that Medica has taken this into account with a new hall structure and dedicated programmes. “In future, the healthcare industry and medical technology will only remain competitive if they keep up with digital change consequently and strategically,” he explained.
Based on this development and the increasing convergence of software and hardware, especially in the fields of medical technology and electromedicine, the Medica information and communication technology segment will be moved from Hall 15 to Hall 13, where it has a direct connection to the halls for medical technology and electromedicine (Halls 9 to 14). The communication and information platforms, Medica Connected Healthcare Forum and the Medica Health IT Forum will also be located in Hall 13. These forums attract a lot of attention, drawing in at least 10,000 visitors at the last trade fair, and will
provide a platform for sessions and presentations on all the relevant digital healthcare trends. The same applies to the Medica Start-up Park, which will focus on digitally-driven start-ups, as well as a large joint stand for the wearables technology show. Manufacturers of surgical instruments can discover providers of imaging technology and modern hybrid operating rooms in Halls 10 and 11. Emphasising the benefits the new hall structure offers visitors, Diener said: “With regard to performance and cost aspects, the operating room segment is possibly the most relevant interface of every treatment workflow and therefore particularly important for a clinic’s success. “At Medica, we show top decision makers
In future, the healthcare industry and medical technology will only remain competitive if they keep up with digital change
consequently and strategically. Wolfram Diener, Messe Düsseldorf
OCTOBER 2019
state-of-the-art technology and operating room organisation with short distances in concentrated spaces.”
Digital change as an opportunity
KUKA and HUR are among the companies that view digital change in a competitive environment as an opportunity. Computer- assisted training devices, for example, are at the core of HUR’s activities. The Finnish- based company’s executive vice president, Lena Karjaluoto, said: “Here, we present our innovations, meet customers from around the world, train distributors and regularly make new contacts.” KUKA is similarly active around the world. The company specialises in automation and robotics, and at last year’s event presented the LBR Med, a sensitive lightweight robot with various fields of application in medical technology. As part of this year’s show, it will present the “KUKA Innovation Award 2019.” “Healthy Living” is the motto of this year’s €20,000 award. The prize will be awarded to developers, graduates and research teams in companies/universities, and aims to accelerate the speed of innovation in the field of robot- based automation – as well as strengthening
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