Interactive PAYMENT TECHNOLOGY
Hit pay to play: Te pursuit of seamless and secure payments in gaming
In the age of the smartphone, demand for online gaming services has exploded, with mobile devices expected to drive 51% of global gaming revenues in 2018. By 2021, mobile gaming alone is expected to be a USD $100 billion market.
Andy McDonald, Vice President, Merchant Payments, ACI Worldwide
The challenges of a shifting gaming landscape are compounded by changes in the way we pay. From Amazon’s 1- click purchases to ordering a Domino’s pizza via emoji, consumers are becoming accustomed to frictionless commerce experiences in their
everyday lives. P98 NEWSWIRE / INTERACTIVE / MARKET DATA
Online gaming is one of the fastest growing segments within the broader entertainment industry, where many forms of entertainment that once took place only in the physical world are going fully digital. Streaming services, digital downloads and new form factors are all creating challenges and opportunities for gaming operators and businesses – but the disruption is even more pronounced in online gaming due to the centrality of payments and identity to the overall experience.
Te challenges of a shifting gaming landscape are compounded by changes in the way we pay. From Amazon’s 1-click purchases to ordering a Domino’s pizza via emoji, consumers are quickly becoming accustomed to frictionless commerce experiences in their everyday lives. And they are looking for the same seamless experience in gaming.
Operators need to strive to remove friction from the payment process to facilitate an immersive and enjoyable gaming experience. With smaller value – and more frequent – in-app purchases on
the rise, it is particularly important that lengthy interactions around payments and identification requirements are reduced to an absolute minimum. Te reward for operators who succeed is increased revenue – so the imperative for prioritising payments is clear.
NEW METHODS MEAN NEW FRAUD Te pursuit of a seamless payments experience is
giving rise to new payment types, which seek to remove the friction that exists with traditional card payments. Credit cards really came of age in the 1970s – long before the current digital era – and the form factor leaves much to be desired when it comes to online gaming. Some payment methods, such as Apple Pay, Google Pay or many merchant apps, keep card details on file to enable
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