Allowing bettors to view sporting events around the clock via the ‘Watch and Bet’ model is likely to keep bettors engaged for longer, and when complemented with calls to action displayed on the screen, it will more likely lead to them placing a bet.


For instance, at SIS one of our leading operator partners has experienced a 25 per cent increase in revenue using this model, when compared to the same content available under the alternative ‘Bet and Watch’ platform.


Te adoption of free-to-view live pictures highlights the increased engagement amongst bettors, which operators can benefit from, particularly among recreational bettors, with live sporting action encouraging them to bet.


APPEALING CONTENT


With the need to offer bettors new and immersive content across every hour, a potential cause of concern for some is that a 24/7 model could lead to an inferior product offering, with


pressure to fill schedules with content.


However, for 24/7 content to remain engaging throughout the day, the standard must not be neglected, and it’s something that we gave serious thought to when developing our new 24/7 Horse Racing Channel.


We’ve invested heavily in high quality racing rights to offer a service which incorporates premium UK and Irish racing including 92 per cent of UK Grade 1 races. It is complemented with exciting international races as well as virtual events featuring state-of-the-art graphics, all designed to offer bettors around the world the opportunity to place a bet regardless of which time zone they are in.


Te new 24/7 Horse Racing Channel is available to retail and online operators across the globe, and features premium races with betting opportunities available every three-five minutes which is key for operators in order to satisfy demand for betting content at times that suit bettors.


NEWSWIRE / INTERACTIVE / MARKET DATA P103


The new 24/7 Horse Racing Channel is available to retail and online operators across the globe, and features premium races with betting


opportunities available every 3-5 minutes which is key for operators in order to satisfy demand for betting content at times that suit bettors.


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