What are the key growth markets for the different types of sensors?
We see four main growth markets for sensors today. One is in pressure sensing. The need to sense pressure is growing strongly in most markets. Target applications include wearables and medical devices, as well as drones, home appliances, industrial applications and transportation.
Many of these applications also call for temperature sensing. Condition monitoring for industrial and automotive machinery, as well as the high-power batteries that are now being used to supply power, represent important growth markets for temperature sensing. Temperature sensing in wearables for healthcare is another important sector.
The third key area is force sensing, with applications in aerospace, medical instruments, appliances, elevators and a new generation of high-power electric motors. Finally, we see a growing need for position sensing in applications as diverse as money-handling systems, industrial equipment, automotive systems and medical devices.
What are the most common challenges you encounter from engineers today and how are you responding?
Engineers are often working to add sensing to existing applications where they may face a lack of expertise, too many sensor options to choose
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from, and complexity in measuring, processing and communicating within that application design. They are also confronted with time-to-market challenges. Our customer’s customer is moving faster than before. So they need support to get it right the fi rst time and reduce development cycles. They need to make it smaller, better and able to cope with severe environments.
Give us a couple of fun examples of where your sensors have been used in an innovative or unusual application.
We have countless examples. One that stands out is a piezo fi lm that has been used in a baseball-pitching cage to outline the strike zone and report balls and strikes. In another example, our pressure sensors
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