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NEWS


IVC GROUP TO UNVEIL NEW COLLECTIONS AT DOMOTEX


IVC Group is exhibiting at January’s Domotex and will be unveiling new ranges for its Leoline and Avenue cushion vinyl brands, manufactured in Europe.


For Leoline, with the launch of Artesia, IVC Group is introducing a collection of design-focused styles including geometric tile designs and over-sized terrazzo. In a palette of modern greys, the new designs offer creative flair while also remaining eminently usable.


Stuart Reeves, National Sales Manager, explained: “Leoline has always been a firm favourite for retailers for its wood and tile designs that are universally appealing. However, we wanted to make sure that the 2020 collection offered homeowners a chance to bring pattern to their floor, just like they are seeing in the pages of magazines and on TV programmes such as the Great Interior Design Challenge and Interior Design Masters.


twitter.com/TRetailFloors


“We’ve introduced some great new colour combinations, as well as a healthy dose of pattern with a sophisticated grey colour palette that we know is popular among today’s cushion vinyl buyers. The result is a design-focused collection that has widespread appeal and the potential for excellent sales.”


Artesia will come in Leoline’s most value- orientated specification for a cushion vinyl floor that brings underfoot comfort, noise reduction and thermal insulation.


Inspired by contemporary living and sleek finishes, Urbanista is Avenue’s new cushion vinyl range for 2020. Featuring wood and tile designs with a decidedly trendy look, including cool stone effects and herringbone layouts, Urbanista is set to increase focus on the brand, known for its design-focused approach.


Stuart continued: “Avenue has always been known for its most expressive floors, such as the Bubblegum & Liquorice range.


“With the launch of Urbanista, we are certainly building on this with


a collection that is mature and sophisticated and should certainly turn the heads of style-savvy buyers.”


Urbanista comes in a feature-packed specification including Superguard for better protection and easier maintenance, natural look and feel for an authentic texture and R10 slip- resistance. Both Urbanista and Artesia are available in two, three and four- metre widths.


These new 2020 introductions will also be joined by IVC Group’s existing Comfytex and Comfytex Deluxe collections. Joining Avenue and Leoline respectively, these are among the manufacturer’s most popular floors and will ensure that retailers can benefit from the excellent combination of style, value and performance characteristics that the specifications provide.


IVC Group will be exhibiting in Hall 12, on Stand C80 at Domotex, Hannover, from 10th


-13th January 2020. www.ivcgroup.com Tomorrow’s Retail Floors | 09


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