PRODUCTS & SERVICES Products & Services
We take a look at some of the latest products and services from the forefront of the residential flooring sector...
BALTA CREATES NEW SALES PRESENTERS FOR BEST-SELLING RANGE
Balta continues to support enduring favourites Shepherd Twist and Shepherd Heather with the introduction of a new instore product folder for retailers.
Balta’s impressive versatility and enviable lead in providing carpet suitable for multiple domestic settings has been confirmed with the continued consumer demand for its best-selling Shepherd Twist and Shepherd Heather styles.
Both ranges have proved a key offering for retailers looking to present an all-round carpet in their stores. With StainSafe guarantees and bleach- cleanability, they have reinforced their presence as a lasting, value-for-money carpet for the home.
With this in mind and after careful analysis of the current retail market and style trends, Balta has identified the top six colours from Shepherd
Twist and Shepherd Heather to create an in-store display folder that will help retailers market the range. With a mix of plain tones or subtle heather twists, the palettes consist of on-trend greys and delicate hues inspired by the countryside.
Geert Vanden Bossche, Marketing Director at Balta, said: “We are proud of the continued consumer demand for the Shepherd Twist and Shepherd Heather ranges over the years. Taking a key step
to address and its Diamond Gripper has become the benchmark in performance and reliability.
GET TO GRIPS WITH PERFORMANCE AND RELIABILITY
Coping with a variety of subfloor finishes, carpet types, and complex sites has long been a common problem for professional fitters. A quality solution was a challenge that floorwise was keen
26 | Tomorrow’s Retail Floors
Diamond Gripper is a one- stop quality product that provides an easy and secure fit to concrete and wood substrates. Pre-nailed with an increased width and number of zinc-coated, rust-resistant pins, there’s limited damage to skirting or walls during installation, speeding up the
fitting process and helping to reduce customer complaints or time spent putting right costly accidents.
Diamond Gripper can hold up to 10 and 11mm thick underlays and luxury carpets with ease and is ready to cope with more complex jobs and power- stretching, giving fitters the assurance of
forward to support our retailers with the folder was a conscious decision to keep these.”
Shepherd Twist and Shepherd Heather carpets are created in a tufted 1/8” cut- pile from StainSafe polypropylene in four or five-metre width options. The stylish new folders showcasing a total of 12 colourways are now available from Balta.
a secure hold and a lasting professional finish no matter what the task.
Richard Bailey, Managing Director at floorwise, said: “Listening to fitters and understanding the common problems that affect them every day has been essential in the success of the Diamond Gripper range. Its ability to continue to cope with a variety of complex sites, partnered with an ever-changing carpet specification market, has continued to highlight Diamond Gripper as a market leader and the one that professional fitters turn to.”
The full Diamond Gripper range is available in wood, concrete, and dual- purpose medium or long pin options. Fitters can purchase Diamond Gripper from floorwise trade counters throughout the UK and Ireland.
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