reason the event went so well was because we listened. The event took place during the beginning of the cost-of- living crisis, and so we designed an event that was based purely around the cleaners’ needs. With a cash raffle, free drinks, food and live entertainment, we made sure this was a day to get away from their day-to-day anxieties.
or to pay sporadically. At JR&Co, we live by three non- negotiables: we pay our staff fairly, accurately and on time. Furthermore, unlike our competitors, we only give our managers a small number of contracts to oversee, allowing them to dedicate adequate time to each team. By ensuring our operatives don’t feel worried or insecure, we create a space where our workforce can begin to really thrive.
It takes a village At JR&Co, we’ve been lucky to have a family feel in our organisation since day one. We were founded by two best friends with family ties – a relationship that has permeated our business, creating a culture where we look out for each other, but can challenge each other, too.
Don’t forget the fundamentals Of course, none of this would mean anything if we didn’t have the basics right. Maslow’s hierarchy of needs will tell you that in order to unlock an employee’s true potential, there are certain physiological and security needs which need to be satisfied first.
Unfortunately, there has been an inclination across the industry to pay cleaning operatives as little as possible,
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This culture cannot happen overnight, nor can it happen without everyone being on board. That’s why you must train as many people as possible to champion your company values and make sure new recruits share your passion and beliefs.
Ultimately, a motivated workforce and people-centric business gives you a reason to stand out from the crowd. For us, the results speak for themselves. Some of our cleaners have been with us for 20 years, and some clients for over 15 years. And we have our people to thank for this.
www.juliusrutherfoord.co.uk TOMORROW’S FM | 27
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