LEISURE & RETAIL FACILITIES
BUILDING CUSTOMER CONFIDENCE
Chris Wakefi eld, Managing Director UK & Ireland at GOJO Industries-Europe Ltd, explains how reassuring customers is the key for leisure and retail facilities to reopen successfully.
First impressions, particularly when it comes to health, safety, and hygiene, have always been closely linked to success when it comes to leisure and retail environments. After all, a positive experience will lead to return custom and positive recommendations. However, the opposite can have a devastating impact on a business, where negative comments on social media can quickly tarnish a reputation.
Today, as we navigate our lives alongside the hidden, but still ever-present risk of infection, this scrutiny of cleanliness and hygiene has gone up a gear. Customers and visitors are actively assessing whether an attraction or shop is a safe place to spend their time and money before entering. If it doesn’t meet their high standards, they will go elsewhere. Indeed, an excursion to a theme park, bowling alley, or shopping trip can be an expensive day out, so customers need reassurance that a company is taking their health seriously – so they can relax and have fun.
Therefore, it is not only essential that enhanced cleaning and hygiene systems are in place, but that businesses demonstrate their commitment to infection prevention. In fact, implementing a hand hygiene system is an obvious way to express this. Look at Disneyland Paris, for example. Since its fi rst reopening in 2020, almost 2,000 PURELL hand sanitising dispensers and stands have been installed to protect guests, enabling them to enjoy the magic of Disney with additional peace of mind (in conjunction with other measures, including enhanced cleaning regimes, physical distancing, and the requirement to wear masks).
Barriers to hand hygiene Having accessible hand hygiene facilities is the fi rst step to compliance – but there’s much more FMs can do to boost adherence than simply installing dispensers. People are prevented or deterred from washing or sanitising their hands for a variety of reasons, most of which a good hand hygiene partner can help you overcome.
Barrier one – the dispenser is empty. If the soap or sanitiser dispenser has run out, it becomes impossible for people to clean their hands. Today, there are dispensers available that can help staff monitor product levels. The new PURELL ES8 Dispenser, for example, features an innovative ‘AT-A-GLANCE’ design, enabling staff to check refi ll levels with one quick look. What’s more, its revolutionary ‘Energy-on-the-Refi ll’ technology ensures continuous touch-free dispensing, without the worry of the battery wearing out and needing to be changed.
Barrier two – the facilities look unhygienic. People can be reluctant to touch taps and dispensers if they don’t
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look clean or are leaking. Additionally, the awareness of how easily infection can be transmitted by hands has grown phenomenally over the past year. With so many different people touching a dispenser’s pump to release product, many might be put off cleaning their hands at all. Touch-free options remove this problem by sensing the presence of hands. They are also designed to release just the right amount of product every time, which helps to reduce mess and waste.
Barrier three – the soap or sanitiser offers a poor user experience. As well as being effective against germs, products must be a pleasure to use. This means they should be enriched with moisturising agents to prevent skin from becoming dry or irritated, but not be too runny, sticky, or smelly. It’s a complicated balancing act, but a quality hand hygiene partner will be able to supply formulations that meet these exacting standards.
Investing in a quality hand hygiene system is not only good for public health, it’s good for business. As well as helping to prevent the spread of infection around a facility, it also highlights to customers that you are doing all you can to protect them, ultimately building their confi dence to choose your facility over another.
www.gojo.com
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