Mission Possible


Mark Jankovich – CEO of eco-brand Delphis Eco – tells us about the latest innovation that is set to turn the world of cleaning packaging on its head.


As the world’s use of plastic tops over 300m tonnes a year, 84% of us say we are concerned about plastic in the ocean, yet alarmingly 34% of us still put plastic into a non- recycling bin, and less than half of the UK’s plastic bottles are recycled.


And that’s not all. Equally worrying is the estimated 20% of the population who see nothing wrong with ‘littering’ the planet on a regular basis. The facts remain: over a million tonnes of plastic get dumped into our oceans each and every year, and the resulting damage caused to marine life is of deep concern to many of us. The window for rescuing the situation is closing, alongside the issues of global warming, climate change and the potential of an environmental wasteland.


The cleaning industry – whether those involved in the production of chemicals and packaging, or users themselves – has a key role to play in how it approaches packaging in addition to how it approaches toxicity of chemicals.


Indeed, Tomorrow’s Cleaning readers may well recall that in autumn of 2017, and in a pioneering first for the industry, Delphis Eco launched its ground-breaking 100% UK post- use recycled plastic (PCR) bottle range for the cleaning sector, ensuring all its products were packaged accordingly.


In giving ‘second life’ to single life plastic, the range led the sector enabling operators and businesses to align even closer to their CSR and sustainability promises, and most importantly, we proved to the market that this could be done. After many years of debate and trials, repeatedly going back to the drawing board and starting again before


56 | SUSTAINABILITY


we successfully launched – it was worth it. We proved to the market that it could be done, whilst also seeing our sales grow by 60% in the 12 months following launch.


Our PCR innovation took us six years to create – after relentlessly pushing waste collectors, bottle blowers and governing bodies to force them to stop sending plastic to landfill, incineration or abroad (where it then gets dumped into the ocean).


Since then, we’ve seen Sky’s Ocean Rescue campaign making waves, as well as Sir David and Blue Planet II focusing on this issue – all which have made a major difference to consumer perceptions and is now increasingly impacting on their purchasing habits.


For years, our commercial customers have been asking us why we don’t allow them to buy our products to use at home. And the next step in our own dynamic journey has been to directly target the consumer with products that can support their aspirations, both in the non-toxic content of cleaning chemicals (we still need to dispel the myth that cleaning chemicals must be toxic to be effective) and in how they are packaged.


Following negotiations with the multiples and the high street, we are delighted to announce that our new retail range of products for the domestic market, packaged in 100% recycled PCR single use plastic, will soon be available on shelf. And, in the knowledge that our customers are the real heroes, helping us make the world a more sustainable place, we’re featuring their stories on the front of each bottle.


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