Pay as you clean
ICE is set to bring a new proposition to the cleaning market this year: a ‘Pay as you Go’ offer where you’ll only pay for the time the cleaning machine is actually being used.
We put five questions to the team currently working on ICE’s innovative ICE-Go platform.
Q: Can you briefly explain to us the
concept behind the ’ICE-Go’ system? A: ICE-Go is a subscription-based rental programme – a game-changing platform that will ultimately revolutionise the way in which the marketplace procures and manages equipment and associated services in the future.
It consists of two options: • ICE-Go Total – equipment rental for a fixed monthly fee.
• ICE-Go Flex – a subscription-based service with a fixed monthly fee, plus customers will only pay for the time that the machine is being used.
This means that through our industry-leading telemetry, the customer will only pay for the hours the machine is actually in use and not whilst it is parked and idle.
Q: How does this benefit the customer?
A: How refreshing would it be to only pay for the time you actually use a product, rather than paying for it all of the time, even when it spends 70-80% of its time idle?
We have tried to address the issue of customers tying up large amounts of capital investment into assets that are used on an ‘ad hoc basis’ by a seasonal hire approach. This means customers can turn on and turn off the supply of equipment to actually meet the demands of the contract without having to invest all year round or over the life of the contract. This has huge operational and commercial benefits.
The ICE-Go offer takes this model to this to the next level so again the customer is only incurring cost and associated charges when they actually need/use the asset. It really is that simple… plus, they can be assured of total peace of mind and cost reduction, as well as optimum levels of service and support.
34 | ADVERTORIAL Q: What makes ICE-Go revolutionary
for the cleaning market? A: This proposition is revolutionary within our industry, but is based on the Pay as you Go concept that we are all familiar with as consumers in the mobile phone market and subscription-based industries. These technology-style businesses and offers are designed to give customers choice, options and the opportunity to regularly change, upgrade or advance the equipment they have. ICE-Go mirrors this approach, offering complete and total flexibility to get market leading technology onto contracts with little outlay or investment.
Q: Is this service available anywhere
else in the market? A: ICE-Go is an industry first and we firmly believe there is an absolute market requirement for such a service and offer. We are in an ever-changing landscape and customers need new and innovative ideas when it comes to better managing their costs around equipment provision, maintenance and associated services. This is something that ICE prides itself on being able to bring to the market – new and refreshing deliverables that add true value to our clients and the ultimate client.
Q: When do you expect to launch this
initiative? A: We are very close to finalising our solution from tests and trials within the field. We aim to refine these outcomes during Q3 and launch in Q4 of this year.
Look out for further information on the ICE-Go in a future issue of Tomorrow’s Cleaning.
www.ice-clean.com
twitter.com/TomoCleaning
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