There has also been a focus on climate control over the course of the last two years, which of course goes hand in hand with sustainability. Ultimately, businesses need to be conscious of their sustainability footprint and consider how they’re perceived across the market.
What changes in hygiene trends do you think we’ll see this year?
I think we will see growth in the market this year, as people return to the office and feel more comfortable going about their everyday lives – naturally, there will be an increased spend on hygiene products.
In the long term, I think we will see a conversation about hot air dryers. They are the main alternative product to paper towels and of course, paper towels are the largest paper product in the market for Satino and any business that manufactures tissue. The question must be raised on whether air dryers are more sustainable as well as hygienic.
Secondly, we must look at hot air dryers in the short term, with rising energy costs are they really a sustainable option when the energy used for an air dryer does not go anywhere else? A paper towel can be recycled and go back into the lifecycle of hygiene paper.
As the Sales Manager for a hygiene provider, would you say you’ve seen a shift in what customers are looking for when it comes to hygiene and sustainability?
I would say there’s been a considerable shift in people’s mindsets to the quality of goods and sustainability, as opposed to a total focus on price. I think this has a lot to do with companies being under more scrutiny when it comes to what they are doing to be more sustainable.
If a company uses ethical products, it’s going to paint a much brighter picture and strengthen how they are viewed by the public. There is a definite increase in businesses considering more sustainable avenues when it comes to their hygiene solutions.
What advice would you give to businesses looking to update their washroom solutions in a sustainable way?
I would advise them firstly to look at the washroom as a whole. Sustainability is also about reducing your waste, so buying generic products without considering their efficiency or reduction in waste is not an effective washroom solution.
There needs to be a greater focus on how a washroom can be sustainable and how comfortable people will feel. If you are opting for a hot air dryer, consider whether people are going to use it because in the long run, that could be an inefficient investment. Offering people sustainable products is giving them peace of mind that a company is doing their best to make improvements.
At Satino, our ethos is underpinned by the UN sustainability goals and the reality is that in the current market, if your business is not actively showcasing its sustainability objectives, it could affect your reputation – especially if you
www.tomorrowscleaning.com
are in the paper industry. Ultimately, we have a responsibility to be ethical.
What are the main sustainable objectives for WEPA Professional?
At WEPA, our Sustainability Strategy includes five fields of action, developed in line with UN Sustainable Development Goals (SDGs). They are:
1. Foundation – Supporting stakeholders and the environment, as well as ensuring the health and safety of employees.
2. Future fibres – The target is to reduce the environmental footprint of raw fibre materials by 25% until 2030, partly by using 60% recycled fibres as well as virgin fibre alternatives.
3. Operational efficiency – To achieve climate neutrality by 2040, with a set target for 2030 that is compatible with 1.5°C, reduce water risks, and define concrete water targets by 2030. By 2025, we will recycle 100% of our production waste either via other materials or energy.
4. The most sustainable hygiene paper portfolio – The target is to use recycled material for 60% of packaging by 2025, saving 8000 tons of primary plastics in packaging every year.
5.
Innovation – Invest in in-house innovation, start-ups, and partnerships.
www.satino-by-wepa.co.uk SUSTAINABILITY | 47
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