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https://www.satino-by-wepa.co.uk/corporate/sustainability)
Sustainable hygiene
In this Q&A, Satino by WEPA’s UK & Ireland Sales Manager, Alasdair Sharp, discusses the relationship between hygiene and sustainability, and WEPA Professional’s aim to be number one in the industry.
As a hygiene business, what does sustainability mean to WEPA Professional?
Alasdair: Since it was founded in 1948, the WEPA Group has been a business with a strong focus on sustainability, an integral element for its corporate strategy.
Our overall objective is to be the number one sustainable supplier of hygiene paper and tailor our production and the way we operate to help achieve these goals. We see the value in taking a long-term view as a business, maintaining our position in the market as well as focusing on the environment.
If the paper industry does not take steps to be more environmentally conscious, the effects stand to be quite negative. Educating the market is important too, ensuring customers are purchasing the most ethically and sustainably produced products.
Why is it important for the hygiene sector to lead the way in sustainability?
It's so important for our sector to lead the way in sustainability: we are producing products made from raw materials, so we must be mindful of our impact and be thinking of the future ramifications.
In the paper industry, we have the capacity to produce products that are fully recycled, from fully recyclable products. Throughout the whole manufacturing process,
46 | SUSTAINABILITY
from packaging to labelling, everything could theoretically be made from recycled materials. Perhaps it’s not as clear- cut for other industries but at WEPA Professional we’re working with recycled fibres, so sustainability is very much at the forefront of everything we do.
The perception of the hygiene industry is all about making us healthier, safer and contributing to the reduction of the spread of infection and disease. With this in mind, we are well placed to carry the message of sustainability to consumers.
Would you say the increase in cleaning during the pandemic has highlighted the need to make hygiene more sustainable?
Absolutely. The pandemic has essentially brought the hygiene industry into everyday life, whether at home or at work. People are more likely to carry sanitiser or tissues or have them in their car, which is something that may not have been considered prior to the pandemic.
The last two years have really put a focus on hygiene in the UK and we have realised that our daily hygiene practices are not at the level they need to be. Alongside this, there’s also the question of how sustainable hygiene products are, especially with an increase in use. People are becoming increasingly eco-conscious too, with consumers on the lookout for more ethically-sourced products. The pandemic’s effect is two-fold: the need for increased hygiene, but for it to be sustainable too.
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