We Clean, We Care – a badge of pride
Jim Melvin, Chairman of the British Cleaning Council (BCC), on the launch of their campaign to raise the profile of the industry.
At the Manchester Cleaning Show, the BCC will launch the new ‘We Clean, We Care’ slogan. We’re offering free badges emblazoned with the slogan to attendees at the show, with the idea that cleaning and hygiene employees could pin one to their lapel with pride, as they go about
their work.
A new logo featuring the slogan is also available to the wider cleaning and hygiene industry for use on their websites, in marketing materials, and on social media.
This is the latest stage in our campaign for wider recognition for the vital work that cleaning and hygiene staff do. It’s for the benefit of the industry and its staff as a whole, not just the BCC or our members.
The slogan reflects the pride and professionalism that the sector’s skilled personnel have in their crucial role of keeping people healthy, safe, and well. While recognition of this vital role has improved over the pandemic, there are still people outside the sector who have totally the wrong idea about what we do.
Our campaign aims to address outdated and inaccurate ideas about the industry and raise awareness of the essential, key, and skilled work done by sector personnel. It builds on the lobbying work we have been doing and continue to do.
Over the next few months, we’ll be reiterating to national and local government, civil servants, MPs and the media that the role of cleaning and hygiene personnel is frontline and essential to keeping key workers and the public healthy, safe, and well, and that sector staff are skilled, professional, and trained to a high standard.
We’ll also spell out how our industry has been a key component and absolutely vital in the fight against the COVID pandemic and will continue to be essential in returning to normality safely and hygienically, as well as being prepared for and helping to stop any future variant or pandemic.
We will also highlight to everyone how important the industry is to the UK economy. Worth almost £59bn according to latest figures, it employs 1.47m people, making it one of the 10 biggest in the country. We fully deserve to be taken seriously.
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Other important points include the importance of innovation, science, and technological advancement which remain key elements of the cleaning and hygiene industry. For example, the increasing use of robots and cobots over the last two years and the use of scientific methods such as swabbing to confirm cleanliness and geofencing to ensure staff safety.
The development of an Apprenticeship Levy-funded, industrywide accredited training programme and apprenticeship offers an opportunity to counter misconceptions about our industry being low-skilled, as it offers educational opportunities for sector staff, helping develop their skills and providing an attractive career path for new entrants.
The innovation and people skills development will allow us to reach both long- and short-term strategies to make this great industry a career of choice. We want Government to work with us to develop a long-term strategy to make the industry more appealing for new entrants. Our campaign also calls on the Government to review the Immigration Act requirements, as they have with other industries, to allow non-UK based workers to join the sector.
However, and let me be extremely clear as it’s absolutely vital, the industry needs to work together in a collective effort if we’re ever to win the full recognition our sector and staff deserve. This is a base point pre-requisite.
We encourage businesses, organisations and staff in the sector to adopt the ‘We Care, We Clean’ slogan for themselves, in the hope it will help educate clients, customers, colleagues and government. Please use the slogan as a badge of pride.
www.britishcleaningcouncil.org twitter.com/TomoCleaning
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