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Products & Services
New digital marketing suite from Crosswater
year-long research and commissioning programme. Each Crosswater brand catalogue App is conveniently broken down into manageable and logical product family sections.
Crosswater, Bauhaus and Simpsons have launched a comprehensive range of Apple Brochure Apps, available free of charge from iTunes Newsstand, as well as a new line- up of page-turning interactive brochures on the Company’s group website. This significant investment in new marketing media will be a real asset for both the trade and the consumer and is the result of a
Crosswater offers individual brochures for taps, showering, bathroom accessories and kitchen mixers. Bauhaus includes furniture, sanitary
ware, basins, mirrors, cabinets and towel rails. Simpsons features enclosures, bath screens and wet rooms. Within the App, users will find a tap-to-view link to the relevant website product page for immediate access to technical information as required. There are intuitive tools for simple navigation and a slider-bar to scroll through the catalogues.
Group Chairman, David Hance, enthused: “The high quality on- screen image resolution gives outstanding definition to all our products, even better than our high-quality printed brochures. I can see a time, very shortly, when digital media and printed brochures will be used in equal measure, which will have a clear benefit for the environment and cost savings in print buying.
Our own sales force is finding the Apps great for slick sales presentations and product training and we are receiving a huge number of subscriptions from the Apple store.”
www.crosswater.co.uk
Proper preparation from Evac+Chair
For all businesses, the safety of their employees in the workplace should be paramount. However, for companies who employ wheelchair users and the mobility-impaired, extra precautions need to be taken to ensure that the level of risk when having to evacuate is reduced. Evac+Chair International, the world’s leading supplier and original manufacturer of evacuation chairs, believe the easiest way to ensure companies provide the best duty of care for all of their employees is to be prepared. The evacuation chairs are designed to allow people who are disabled or mobility-impaired to safely descend stairs during an emergency; they only require operation from a single user without the use of heavy lifting or manual handling.
Evac+Chair provide comprehensive training and education tailored to their customers, making sure that they are fully equipped on all matters of safety for mobility-
impaired users and those assisting. Having the correct equipment to support evacuations is not the only point for consideration; companies should have a Personal Emergency Evacuation Plan (PEEP) which is required in accordance with fire safety legislation.
Mark Roberts, Sales and Marketing Director at Evac+Chair International, said: “Lack of planning within an emergency situation could cause unnecessary hazards and additional danger. Whilst it’s vital to have evacuation equipment, it’s equally important to have a PEEP as it can drastically improve the chances of having a safe and smooth evacuation.”
www.evac-chair.co.uk @Evac_Chair
Click on the images to take a closer look!
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