UNDERFLOOR HEATING
Market Overview Traditionally UFH has been perceived as an exclusive commodity; however recent technological advances have led to a steady increase in its availability and popularity in the UK, making it one of the fastest growing markets in the heating industry.
In particular, environmental and energy efficiency concerns are seeing greater influence in specification of UFH products, particularly in the non-domestic sector, as lifetime costs become an increasingly important factor in decision making.
Like other products in the building and construction industry, the market for underfloor heating has been impacted by the global
Future Prospects Awareness of UFH products and the benefits of these heating systems are
financial crisis. Recent market performance in the domestic sector has proved to be particularly difficult, with the decline in the housing market and fall in consumer spending negatively impacting on demand. However, until early 2011 the non- domestic sector continued to be supported to some extent by high Government expenditure in areas such as education and health.
The UK underfloor heating market accounts for around 5% of the total UK heating market, with an estimated value of around £78million at manufacturers selling prices (MSP) in 2011. The non-domestic sector continues to dominate the UK underfloor heating market with 51% share by value. This sector is starting to feel the impact of the public sector spending cuts. The domestic sector
accounts for the remaining 49% of the market and includes self build installations, new build activity and RMI / DIY retrofit projects.
Imports continue to account for a significant proportion of UFH products sold in the UK, exposing the market to a high level of price competition. This will affect value growth in the medium to long term.
Sector
Domestic Distribution of UFH Products by Channel 2011 Direct from
DIY / RMI New Build Self Build
Manufacturers % 5
90 80
Source: AMA Research/Trade Estimates
increasing, stimulating growth. A number of manufacturers and suppliers offer training and
publicise the benefits of UFH to support this. Nevertheless, the short term outlook for the UK
% Mix of Electric/Water-Based Systems – Domestic & Commercial
underfloor heating market remains fragile. Confidence remains weak and neither housebuilding nor housemoving have seen any substantial recovery in 2011, and are unlikely to recover strongly in 2012. However, in the medium to longer term, the UK underfloor heating market is expected to return to steady growth as the economy stabilises and confidence improves. It is also expected that UFH will start to be adopted in the wider market as systems become easier to install and the benefits become more widely known. By 2016 the market value is forecast to be around £90million at MSP, which would represent an increase of around 13% compared to the market size in 2012.
Other Indirect Distributors %
95 10 20
Extracted from “Underfloor Heating Market – UK 2012-2016” Contact
sales@amaresearch.co.uk or see
www.amaresearch.co.uk for more details
www.tomorrowsflooring.com 47
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