PALEO RIDGE
Anthea Turner with Tyler Daly & Will Green, Paleo Ridge
Paleo Ridge specialises in raw dog food selling direct to consumers via its website. With high ethical standards across its sourcing and operations, it scooped the Best Business to Consumer Performance: Pet & Livestock category award.
2021 was a key year for Paleo Ridge in which it reached a number of milestones. It produced its 4 millonth dog meal; launched a new website; achieved key accreditation for a third year; and made great strides to reach 98 per cent recyclable or compostable packaging.
Te business is an expert in raw dog food manufacturing and what differentiates it is that all of its ingredients are ethically sourced. In 2021 it clocked up its third year of ISO 9001 certification which ensures quality throughout its business. It is, in fact, the only raw dog food company to hold this.
Paleo Ridge only uses ethically sourced, organic, free-range, human grade, outdoor reared meat for its dog meals which are grain free and contain no artificial additives. Tis USP has led it to grow by over 100 per cent over the past two years as customers become increasingly conscious of the difference Paleo Ridge meals can make to their dogs’ health and wellbeing.
In April 2021, the business launched a new website with 400 per cent more content, mobile compatibility, new branding and the addition of a customer feedback tool. With content regularly expanded, it includes helpful articles and advice; advanced product pages also include lots of detailed information. Te launch complemented its evolution in product packaging and its overall brand look and feel.
Packaging received concerted focus with the launch of new packaging for every range. A natural wool product WoolCool lines its recycled kraft paper boxes and void-fill, replacing polystyrene insulation. Using these materials has ensured that Paleo Ridge has considered all aspects of delivery packaging from an environmental perspective. A return service for WoolCool liners means that customers can recycle, with the business re-using the liners time and time again.
Clearly a business which has the health and wellbeing of dogs at its heart which has earned a loyal base of customers and is set to grow further.
homeofdirectcommerce.com | Direct Commerce 31
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