FRUUGO Anthea Turner with Matt Booker, Fruugo
Fruugo is an online marketplace which supports 2,100 retailers in 42 countries who between them have some 42 million items for sale.
It won the award for Campaign Partnership & Channel Mastery: Marketplace Trading.
Fruugo’s marketplace and proprietary technology enables retailers all over the world to reach global shoppers by reducing the time-consuming complexities of cross-border trade. It does this by creating a localised offer for retailers and customers – across 31 currencies and 28 languages.
91 per cent of all transactions on Fruugo in 2021 were cross-border and 82 per cent of all transactions were cross-currency, with over 90 per cent of Fruugo’s revenue generated from shoppers outside the UK. It handles the translation of content, provides multilingual customer service and account management, captures funds using local payment methods, localises pricing, as well as handling other cross-border issues like local retail regulations. For businesses which wish to test demand for their products in other countries but lack the resource to undertake the research and adaptation of their copy etc.. Fruugo provides an ideal entry point.
It helped one seller increase its gross transaction value by 63.7 per cent within the first month of using the insights provided by its retailer dashboard which has been developed to provides actionable intelligence. It has helped countless others to
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quickly tap into a new seam of consumers which they could not otherwise reach. Tis is becoming increasingly important in today’s turbulent world.
For consumers, Fruugo offers international products in their local language and local currency. Its product advertising strategy resulted in 240 million visits to Group websites during the year – a 45 per cent increase from 2020 and it generated 3.2 million orders for participating retailers which was 60 per cent up on the previous year.
Key retail dates also have different timings across the globe and Fruugo enables all retailers to capture the local demand as it peaks. Further, a partnership with Ship2Anywhere simplifies the shipping service selection and process. Fruugo has assisted sellers adapt to the EU’s VAT Reform in July 2021 – the type of issue which smaller businesses would struggle to work around. Additionally, it has implemented Klarna express checkout, enabling consumers to purchase in a way that suits them.
All in all Fruugo is providing an exceptional service at no risk to retailers who are ready to put a toe in the water and start trading internationally, without the headaches.
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