CRAFT GIN CLUB
Craft Gin Club is the UK’s biggest gin subscription club in the UK with almost 150,000 active members. It also developed an online shop in 2020 to grow its sales. Craft Gin Club beat off all competition to scoop the award for Campaign, Partnership & Channel Mastery: Subscriptions & Continuity.
Te core of Craft Gin Club is delivering exceptional gin straight to the doors of its community, ensuring the very best in taste and flavour with exceptional customer service. During the year it achieved a top
Reviews.co.uk rating of 4.9 per cent with 98 per cent of users recommending Craft Gin Club from over 5600 reviews.
Each year the business samples over 400 gins to find game-changers and tastemakers to select just 12 to include in its monthly subscription boxes. Each of these monthly boxes comprises a full-size bottle of the gin of the month which is then matched with tonics and garnishes, cocktail ingredients, sweet and savoury treats, plus its 56- page club magazine, Ginned.
Te subscription boxes also present an opportunity for small distillers and relevant producers to reach members with sampling campaigns. Tis adds value for members whilst enabling suppliers to reach this unique, engaged audience. Participating suppliers also enjoy a boost via content marketing to the Craft Gin Club’s 950,000+ social media followers, Ginned readers and newsletter subscribers.
Craft Gin Club members are offered flexibility of 18
terms and are able to decide how frequently they receive their subscription - choosing from monthly, bi-monthly or quarterly, only paying for the months they receive. Tis is a welcome contrast to the much more rigid terms imposed by many other subscription- based packages. It will also stand the business in good stead as loyal members’ disposable incomes fluctuate.
Its new website now adds to the overall experience with a ‘Discovery Gin’ range. Te site has led to a significant increase in sales with the business now having sold 2.7 million bottles of gin since it ori- gin-ally launched in 2015.
In recognition of their importance to its Craft Gin Club offering, in November 2021 the business went on to establish the Family of Distillers to support craft gin distillers with additional services including access to insights from its annual Ginfluencer Survey.
All in all, a business with vision, an eye to the future, and unstinting commitment to its original mission – send our members incredible gins, and support the craft gin industry.
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