HOME LEISURE DIRECT
Anthea Turner with Cieran de Valmency & Hilary Cutler, Home Leisure Direct
Home Leisure Direct has become the UK’s go to destination for games room products for both consumers and commercial customers. A regular previous winner the Direct Commerce Awards it scooped the trophy for Best Business to Consumer Performance: Hobbies, Pastimes, & In-Home Entertainment.
With a range of more than 1,500 commercial grade games room products, the business primarily targets the consumer market. It enables individuals to kit out their homes with high quality pieces, like for example, table tennis or pool tables, pinball and other arcade inspired machines. Whether fitting out a home den or bar, or a children’s games room, Home Leisure Direct makes the process simple with swift delivery and installation.
With online tools to help plan the space and ensure that chosen products will fit (!), to flexible credit options, over 1,300 videos that explain various aspects of the product range, tutorials, as well as live recordings of international competitions and its own events, the business inspire confidence in making what are high ticket purchases. It also operates show rooms in three converted barns where customers can get ‘hands on’ with its products and has three large warehouses nearby. NPD continued throughout the year.
Te commercial arm of its business aims to provide new revenue streams for pubs, bars, hotels, holiday parks and more. It has also kitted out games rooms for the employees of many businesses.
2021 was another strong year for the team with many now choosing to work permanently from home. Te business made great strides online with a 39 per cent increase in new users, 33 per cent more sessions, and increase of 15 per cent in conversion, and a 49 per cent rise in revenue. With Facebook paid and organic campaigns driving 1.1 million sessions on its website. Its daily reach is 130,000 per day and it increased its followers by 15,000 across the year.
With a constant stream of new products to talk about, it also delivered both B2B and B2C email campaigns with an average open rate of 14 per cent and enjoyed exceptional customer reviews.
homeofdirectcommerce.com | Direct Commerce
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