CYBERJAMMIES Anthea Turner with Georgia Chase & Kunal Sadarangani, Cyberjammies
Cyberjammies specialises in nightwear and loungewear which stood it in good stead during the forced lockdowns. Growth then continued impressively during 2021 as restrictions were lifted.
Joint winner: Best Business to Consumer Performance: Fashion & Accessories*.
With focus on delivering excellent quality nightwear and loungewear, Cyberjammies has been in business for over 20 years. As its business has grown it has embraced technology and implemented automation which enables it to link its website with that of third-party partners like the John Lewis and Next online channels on which it launched in October 2021, and to its outsourced logistics warehouse. Tis enables the seamless despatch of growing volumes of orders daily, without need for manual intervention.
As well as selling direct to consumers via its Shopify platformed website, Cyberjammies has an established base of wholesale customers spanning hundreds of independent retailers as well as John Lewis, Next, Frasers, Very and Fenwick.
Its USP is the quality of the modal and cotton blend fabric it uses – making its ranges sustainable, durable, soft and comfortable – which are very well received benefits for its customers. It introduced mini-me matching sets during the year which proved to be very popular as are its constantly refreshed designs which are thoughtful as well as made to high standards. Tis led to it scoring 4.7 out of 5 for its 7500 customer reviews on Feefo.
Te business also embraced social media and reached 24,000 Instagram followers.
New customers were successfully generated via Google and Facebook/ Instagram advertising which together generated some 50 per cent of all web traffic. It produces regular email newsletters for its customers which generate high click through rates which have contributed to a growing opted-in database.
* the other joint winner of this category was Wyse London(see P42)
Cyberjammies has laid the groundwork for further growth, is focused on ensuring that all of its packaging is plastic free and recyclable and will be extending its reach via further third-party eCommerce channel partnerships with high-reach retailers during this current year.
homeofdirectcommerce.com | Direct Commerce 19
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