FAIRFAX & FAVOR
Anthea Turner with Marcus Fountaine, Charlie Cooke, Samantha Bailes, Charlie Ravenhill, Gordon Knott, Stuart Yates, Holly Jillings & Gemma Batty, Fairfax & Favor
Fairfax & Favor is a brand at the forefront of British luxury fashion that has been designed to bridge the gap between town and country to create quality, timeless pieces that will last a lifetime. Its loyal customers saw to it that the business enjoyed a stellar year.
Best Business to Consumer Performance: Luxury & Prestige.
With its focus on craftsmanship and design, Fairfax & Favor is a covetable British brand which creates luxury lifestyle collections ranging from footwear to handbags and luggage, to leather and suede accessories. Since its launch in 2013 it has developed its brand renown outside of its original core equestrian market and has extended past the online retailing sphere by opening two physical stores – choosing Stamford, Lincolnshire and Helmsley in Yorkshire. It has also set its sights on the US market, starting with a presence at the Kentucky Horse Trials.
Catering for both men and women, Fairfax & Favor’s AW 2021 collection featured the most city styles to date, along with traditional equestrian pieces. Te business is firmly behind the “buy less, buy better” model which promotes product quality and timeless purchases, a message which chimes strongly with its customers.
Fairfax & Favor invested significantly in 2021 to enhance its supply chain and maintain the luxurious standard of its pieces. Tis included supplier diversity, logistics and warehousing –
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enabling the business to increase stock availability by 300 per cent. Revenues increased by 84.8 per cent with online orders up by 79 per cent with total visitors reaching 7.5 million across the year.
Wide anticipation of new product launches has seen items sell out in 2 minutes and, as a result, loyal customers are invited to passworded pre-launches 24 hours ahead. Customers can also register interest in sold out items to receive notifications when further stock arrives. With high scores in customer feedback – 9.6 out of 10, its attention to customer needs is exemplary with 24/7 access to customer service supported by its inhouse team
With a Facebook club and user generated content, the brand is truly customer centric and appeals to a new, younger generation of luxury lovers who are skilfully targeted. Fairfax & Favor is also highly supportive of charities – it was the ninth highest fundraiser for NHS Charities Together in 2020 with a donation of £117,340 and has supported Breast Cancer Now for seven years donating a total of £430,000.
homeofdirectcommerce.com | Direct Commerce
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