IDEAL WORLD
Ideal World TV broadcasts live 20 hours a day, bringing consumers the opportunity to buy a wide range of products from leading brands from their armchairs. Ideal World TV scooped the Campaign, Partnership & Channel Mastery: TV & Video category award.
In 2021 Ideal World TV both extended its reach to the entire TV network and welcomed many big name brands, collaborating with them to create compelling content. In addition to its TV shopping operations, the business also operates a very popular website and produces professional content which its clients can use in their own online and social channels.
Working across a wide range of merchandise categories Ideal World TV’s clients include big names like Apple, Bosch, Cath Kidston, Clarks, Regatta and Samsung – each with tight brand guidelines and highly specific goals. With services spanning specialist creative production, website generation, TV Takeovers, Social and Digital Content – as well as TV Home Shopping, the business has opened its door to retailers and brand owners seeking multichannel creative production support.
For smaller, less well known brands, Ideal World TV is skilled at directing content that helps to establish and build them as experts in their category. Developing interviews and supporting visuals to support the live shopping show and website.
Te Live TV aspect of its business enjoyed high sales growth throughout 2021. Its blend of creative branded sets designed specifically to provide the backdrop for brand shopping shows, such as the one developed for Cath Kidston, saw customers respond with enthusiasm to the product ranges on offer.
With special events staged throughout the year, Ideal World TV celebrated its own 21st birthday event with record breaking sales and its highest grossing margin week to date. It also continued to build on its fashion events during 2021 welcoming Finery, Joe Browns and Osprey London, to join to its range of High Street and own label brands. Its Christmas events began in October 2021 with guaranteed Christmas delivery, free postage and special deals, and generated significant demand.
homeofdirectcommerce.com | Direct Commerce 27
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