BIRD & BLEND TEA CO
Anthea Turner with Zoe Regan & Lianne Desborough, Bird & Blend Tea Co & Yasmina Dorchy, Choreograph
Bird & Blend Tea Co – a true niche business - has a unique mission which is to ‘spread happiness & reimagine tea’. A first time entrant in the Direct Commerce Awards It scooped awards in two categories – Outstanding Evolution – Sustainability and Best Business to Consumer Performance: Food and Drink, sponsored by Choreograph.
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Offering subscriptions, tea tasting boxes, gift packs, and truly innovative tea blends online to UK and overseas customers, it also runs fourteen shops which are each staffed by a very knowledgeable and helpful team. Te shops which run on green electricity also offer a café service and are stylishly fitted out using recycled scaffolding.
Te pandemic spurred a 230 per cent increase in website sessions and this continued into 2021 prompting an acceleration of its digital offering and growth in its subscription sales. Customer service has been consistently prioritised resulting in high scores achieved across 10,000 reviews.
For online order delivery, the business chooses to use zero-emission delivery partners for the M25/London area which chimes with its customers. It also uses sea freight for its imports.
Te Bird & Blend mission encompasses surprising and delighting customers. It has a new society for customers which has grown to over 6,000 members. Engaged Brew SocieTEA members have input on new blend development, flavours and names, as well as a direct line of access seeks to its co-founder Krisi.
A key tenet is to make a positive impact on the environment as well as the people in the communities it interacts with, including staff, customers and suppliers.
On the road to becoming a ‘B Corp’, Bird & Blend Tea Co is working hard to be truly eco-friendly – with 100 per cent compostable and plastic free packaging, and with zero waste from the business sent to landfill. Even the tins its products are packed in are made in the UK using solar power.
Bird & Blend products can now also be found in selected cafes and speciality retailers around the country through its wholesale arm.
homeofdirectcommerce.com | Direct Commerce 15
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