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CPhi Discover 2021


CPhI Discover: pharma grows through partnering


The past year has been a hugely exiting time for pharma, with the industry taking centre-stage globally. It’s been a remarkable year of achievements, with the continued production of essential medicines, record levels of innovation and, of course, the discovery, development and commercialization of multiple COVID vaccines. This success has been founded on an improved era of global collaboration and diverse supply chain partners – which is why CPhI Discover is launching to empower pharma with even more resources to meet, source and discover.


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PhI Discover (May 17-28, 2021) is an annual online event that combines word- class content and insights with hundreds of virtual exhibitors – and that provides the industry with a new synergistic offering to sit alongside CPhI’sportfolio of in-person events. This ten-day digital expo will


play host to some 13,000+ attendees and over 570 companies, with three days of industry-leading content including 20 keynotes, as well as webinars and podcasts, providing key insights from thought leaders. Additionally, CPhI Discover will also include five days of virtual meetings in Week Two, affording more time to meet greater numbers of potential suppliers,


and from anywhere in the world. If that was not enough, there will also be a range of downloadable on-demand content – including podcasts, webinars and whitepapers – on offer to all attendees. The event spans the entire supply chain, covering every step from R&D and Ingredients to Contract Manufacturing and Pharma Packaging solutions. “There’s been a subtle shift in the way pharma sources new leads and, moving forward, we expect to see pharma companies with the highest growth rates


utilizing a multi-platform approach, especially as the industry expands and competition for the best partners increases. Practically, this means starting conversations with new customers much earlier and ensuring companies fully maximize the value they get from one of their most precious commodities, the events they attend in person,” commented Cara Turner, Brand Director at Informa Markets. Significantly, CPhI data shows 79% of attendees to its previous digital edition – the CPhI Festival of Pharma – had not attended an


in-person event before. In fact, digital platforms are expected to sit alongside in-person and direct-to-customer programmes, bringing in new, complementary audiences to the CPhI ecosystem. Additionally, CPhI Discover, thanks to its flexibility in scheduling, also delivers a high proportion of C Suite and above attendees (over 30%) – meaning exhibitors meet the people that matter.


Reimagined Networking


& Connecting In addition to a ground-breaking agenda, CPhI Discover delivers unrivalled networking opportunities before, during and after the show. The ten-day event has been carefully designed with networking at its heart and the second week


www.chemicalsknowledgehub.com


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March/April 2021 • Issue 2


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