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Feature


Growing Your Business


Focus on relationships You have identified your customer and the ways in which your product or service can help them. But if you want customers for life, you also have to offer excellent customer service and build long-lasting relationships so that they remain loyal customers for life. The best way to do this is to listen to your customers


and find out exactly what they want from your product or service; conduct reviews, ask for feedback and demonstrate that you value their opinions. While your customers will appreciate feeling listened to, you can turn your findings into an effective selling too. You can also reward customer loyalty by offering


exclusive giveaways and discounts. As well as building strong relationships with


customers, it’s also important to foster great relationships with your staff. If your employees feel valued, they are more likely to remain committed to their job, increasing performance and staff retention.


Develop your brand A clean, effective brand will resonate with your customers and help you stand out from the crowd. When developing your brand, consider the following: • Is your brand unique and recognisable? Does it distinguish you from your competitors?


• Is your branding consistent across your website and social media? As well as making sure you’re using the same images, logos and colours across your platforms, ensure that your voice is consistent too.


• Is your branding honest and authentic? Consider that your website or your logo may be your first introduction to potential customers, so it’s important that it demonstrates exactly who you are and what you can do for them. While utilising the services of a design agency to


help create your brand can save time, it can also be costly. You can design a logo yourself using free online tools, such as Canva, or develop a website using a low- cost builder such as Wix.com.


The importance of visibility Your customers have to be able to find you, and building an online presence and utilising social media is an easy way to boost customer engagement. Before you set up your profiles however, there are some things to consider. Firstly, not all social media platforms will be relevant to you – and this is why identifying your customer is so important. Does your ideal customer use LinkedIn, Instagram or Youtube? Target your social media engagement on the platforms that are most likely to put you directly in front of the people you want to sell to, and don’t worry about the rest. Secondly, you may wish to consider setting up a schedule for social media posts. Regular posting will keep you at the forefront of your customers’ minds – just make sure that your posts are relevant and offer opportunities for customers to engage with you. Questions and polls can help generate conversations, which can in turn help lead to sales.


‘But if you want customers for life, you also have to offer excellent customer service’


48 CHAMBERLINKApril 2021


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