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Plans revealed for first buildings at Peddimore

New plans: An artist’s impression of what the revamped Peddimore site may look like

Proposals for the first two buildings at Peddimore – a new employment park in Minworth, near Sutton Coldfield - have been unveiled as part of a consultation about the site which is set to become one of the region’s most important economic assets. IM Properties (IMP), Birmingham City Council’s

appointed development partner for the first phase of the scheme, is preparing detailed planning applications for the first two employment buildings at the site. The company is in advanced negotiations with

a first prospective occupier who would create in excess of 1,000 full time jobs. A second building to be located at the

gateway into the site from the A38 could accommodate either manufacturing or logistics businesses and has the potential to create a further 470 full time jobs. Planning permission for Peddimore was

granted in September 2019. Proposals for the two buildings have been

presented to the community through a virtual consultation with visitors able to take a 360- degree tour of the site and provide their feedback.

David Smith, planning director at IM

Properties said: “Having a major prospective occupier for the first building will help accelerate delivery of the site and put it on the map. We consider this especially significant because of the challenges of Covid-19 and the critical importance of attracting investment, creating jobs, and supporting the recovery of the region. “We believe that Peddimore must deliver

benefits beyond its site boundaries; it must deliver a social return on investment and create a positive legacy for years to come. “We have already made positive progress in supporting and funding community projects, and significant preparatory work is being put in place to ensure the project can realise its employment and skills commitments.” Both buildings will be located within

Development Zone 1 which already has planning permission. The purpose of the upcoming applications is to agree the detailed layout and design of the two buildings, including access points, parking plans, landscaping and drainage. IMP says Peddimore will include substantial

and attractive landscaping, including 4km of pedestrian and cycle paths.

Beeb broadcast: Phil Arkinstall Coach gives firms a boost

A Sutton Coldfield business coach has had a flurry of new businesses sign up to utilise her expertise during the pandemic. Meta4 Coaching’s Clare Whalley, who is also

vice-president of the Sutton Coldfield Chamber of Commerce, says she encountered a record number of firms in 2020 – many of whom she has been able to help achieve growth. In particular there has been a surge in sign-

ups from creatives – including interior designers, copywriting agencies, illustrators and video production companies. “It’s the best part of my role as a coach to see

people with a business idea and how it comes to life with the right support and structure,” said Clare.

Among the start-ups Clare has helped is Business booster: Clare Whalley

fellow Chamber member Anita Ellis who left her marketing manager role at the height of the

pandemic to set up her marketing and copywriting business Lexicomm. “We’ve been working together for just over six

months and she is already considering her next growth steps as her agency is almost full of ideal clients,” said Clare. Tine Nyland also approached Clare a year ago

to help her kickstart her nutrition business Calluna Nutrition. Claire said: “We worked together to create a

brand, a website and business processes to attract the right clientele and she now has a healthy young business ready to grow!” Katie Hale, honorary chair of the Sutton

Coldfield Chamber, who was worked closely with Clare, said: “It’s hugely encouraging to see how businesses can start in tough times and that new business ventures are not just surviving but thriving!”

April 2021 CHAMBERLINK 41

Ark Media film hits the small screen

A film worked on by production company Ark Media has aired on BBC2 as part of the channel’s Festival of Funny Shorts. Ark Media – whose managing director

Phil Arkinstall is president of the Sutton Coldfield Chamber of Commerce - were commissioned by 104 Films, the UK’s leading production company focusing on disability, to collaborate on the edit of a film entitled ‘Verisimilitude’. The film is about an unemployed disabled

actress who is frustrated at how all the disabled acting jobs go to able bodied actors. Out of work, she is engaged as an adviser to an up and coming British film star, showing him how to be disabled for his latest role. Prior to being shown on BBC2,

Verisimilitude had already been screened at 10 BAFTA qualifying film festivals including Slamdance, Palm Springs and London Short Film Festival. Phil said: it is great for the team to be

involved in a project such as this to ensure our creativity is stretched.”

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