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Growing Your Business


Feature


Top tips for


n securing ew customers


To grow a business, you need customers. Chamberlink explores what a new business needs to do to not only reach new customers, but retain them.


Know your customers It is crucial that to identity your core customer and the ways in which your product or service can help them, and then focus your marketing strategy directly on this demographic. Think of your ideal customer – what is their


age range? What is their location? What are their values, their spending habits and their lifestyle? How will your product or service


improve their lives? Building a customer profile will help you target your marketing and ultimately your selling strategy; while it might be tempting to market to as many people as possible, you don’t want to waste time and money trying to sell to people who aren’t interested in what you have to offer. A targeted marketing strategy is especially useful to smaller businesses, as it can help you carve a niche in the market.


‘It is crucial that to identity your core customer and the ways in which your product or service can help them’


April 2021 CHAMBERLINK 47


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