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Business News


Animation video helps spread vaccine message


Proud: Jan Denning Hospitality firm


is re-launched A company which offers a wide range of business support services has been re- launched and expanded to help get the hospitality sector back on its feet after the traumas of the Covid-19 pandemic. The Hospitality Partnership


was re-launched by founder and director Jan Denning in December to offer a flexible, cost-effective solution to businesses affected and concerned by budget cut- backs in various permanent roles. It has welcomed four new


associate partners, who join the original six associate founder members and more than 20 associate team partners, to help the sector recover. The Hospitality Partnership


offer a talent bank of industry professionals covering a variety of key roles, skills and services including business development and training, accounting, financial control, procurement, HR and marketing. The new associate partners


are Dynamize, a full marketing agency, Teri Gardner, from Food Safety Consulting, specialising in food safety and compliance, Kevin Roach, from Gaeltel, advising on sustainable, smart energy and Gavin Percy from Balancing Edges, providing health wellbeing, training and advice. Gavin said: “We joined because the concept of having professional specialists in all areas really appealed to me. What a great, flexible and cost-effective service to offer to clients - meaning that they only pay for the service they need without the overheads of a large company.” Jan Denning said: “I am so


proud of The Hospitality Partnership. Staff resource is a challenge, we hear it every day, reduced budgets on permanent staffing costs means exploring new ways of working, to get the job done.”


28 CHAMBERLINKApril 2021


Birmingham-based video content agency Tinker Taylor has created a video for NHS Health Education England to reinforce consistent staff and volunteer behaviours when administering the coronavirus vaccine. Essential online briefings in each


NHS region will feature the animation-based content as a key element, explaining the science behind adopting the correct behaviour and the important role that everyone can play during the vaccination process.


‘It is a truly humbling experience working alongside NHS England on such an important piece of communication’


The UK Government and the


NHS are working to hammer the message home that all variants of the coronavirus vaccines are safe for everyone. But fears still persist, particularly within minority ethnic groups. NHS Health Education England’s


senior leadership team, who commissioned the brief, are tasked with ensuring consistent delivery across the whole vaccination initiative, which is the largest of its kind. The video content is available at a dedicated website, via YouTube


Humbling: Sam Taylor


and will also play live at vaccine sites wherever possible with 16 translated versions available. Professor Mark Radford, chief


nurse, deputy chief nursing officer at NHS England and Coronavirus Vaccine Workforce lead, said: “Branding is good and the animation is really clever. Feels engaging and interesting, getting across the key information with emphasis. Doesn’t feel cluttered with too much info. A great piece of work.” Helen Ives, chief organisational


effectiveness and people officer at NHS England said: “I think this is a fantastic piece of work turned around in a very short time period and I am grateful to the team that has worked on it. It has been a pleasure working with you.”


Jonathan Van-Tam, the UK


Government’s deputy chief medical officer, who sponsored the project, also added his praise. Supported by a written training


guide, posters and leaflets which link out to the video content via a QR code, the entire project was delivered from brief to completion in just four weeks. Sam Taylor, creative director at


Tinker Taylor, spoke of her pride in the project: “It is a truly humbling experience working alongside NHS England on such an important piece of communication. “I am truly grateful we were


afforded the opportunity to make a positive social impact during such difficult times and I am delighted with how well the content was received.”


Keeping track of where the mail is


Mail and print specialists Bakergoodchild have launched a new service to provide customers with mail pack tracking in real time via SMS and email – one of the first systems of its kind for mail. Customers will have full visibility


available throughout the data, print, production and delivery lifecycle. Each individual mail piece is uniquely identifiable throughout all of the production processes and then, once scanned in the mail network, can be tracked in real time. Reporting dashboards are


accessible to customers through the RightTrack software and provide an accurate picture of how much mail will be delivered and when, giving customers access to a fully auditable journey.


The system also allows access to


regulatory compliant reports to evidence individual communications throughout the mail lifecycle – particularly useful for debt recovery and those communications that require mandatory notice periods. The biggest benefit of


the system is the ability to automatically trigger additional personalised communications, like and SMS or email, by using the tracking data available from each mailing pack. Paul Brough (pictured), managing director of Bakergoodchild, said: “We are very excited that we are now able to offer this service to our customers. Designed and developed in-house


RightTrack appends Royal Mail’s item level MailMark data, providing the data and time the item was machine processed by Royal Mail, to the Bakergoodchild audit trail. “Providing item level tracking information as opposed to batch level reporting is such an improvement. “The fact that we


can pull data into user friendly dashboard’s which can be used to


trigger further


communications has unlocked a new level of opportunities for us to enhance the user experience for our customers. “We are now able to offer a fully


integrated multi-channel, data led service to our customers at the heart of our approach.”


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