Opinion
The more employees an organization has, the more frequently money will be spent on new audio equipment, showing that even where significant spend is needed to equip thousands of individuals with the right audio tech- nology, business recognise the value of investment in audio.
EPOS also found that the decision to spend is being driven from the top, with C-suite level executives the most likely to push for annual investment. For 42% of organizations, there is widespread recognition that audio is critical to their success and key to maintaining client and partner com- munication.
And spend on audio is already ear- marked for greater investment. EPOS has found that the majority (57%) of business leaders expect investments in audio equipment to increase over the next two years, and organisations based in APAC, UK, US and Germany are set to take the lead with planned increases in spend. When it comes to the highest spending sectors for future audio investment, Telecoms and Util- ities lead the way (73%) followed by Hospitality (68%) Finance (68%) and IT/ Digital (67%).
Future proofing
The current health landscape has ac- celerated the speed of response need- ed for organisations to avoid impact on business operations, and a surge in virtual meetings and calls replacing face-to-face interaction has been cen- tral to that. However, business leaders must also look beyond the pandemic toward future securing talent as Gen- eration Z enters the workforce - remote or otherwise. Generation Z’s representation in the global workforce is set to pass 1 bil- lion by 2030[1], and with 29% of our respondents
already citing younger
employees needs as a key factor in the increasing importance of audio, organizations today need to under- stand this demographic’s motivations and ways of working. Organizations that can offer flexible experiences and
EPOS – and audio is bad business
well-connected technology solutions will find themselves positioned to at- tract and retain top talent. “Younger users do have a greater awareness of communication end- points. It is a good idea to involve your employees by providing them with the right tools that fit their way of work- ing, acknowledging that everyone has different needs and there will be a dif- ferent solution them. Getting the right audio equipment for the individual user and task is key to getting better results from your employees. Business leaders need to respond in line with this by harnessing new technologies to empower their workforces today, and importantly, to attract and retain the future talent still to come” comments Jeppe Dalberg-Larsen, President at EPOS. “In our latest research, half [49%] of the business leaders we surveyed said that an increase in hybrid working has elevated the importance of audio equipment and technology for their business. These decision makers are beginning to understand that a one size fits all approach will not cut it. They need to map out how they see their organization working and the dif- ferent communication endpoints their employees will need, back in the office or, more likely, as part of a new hy-
brid-model. Quality audio equipment and technology solutions will have a significant influence on defining and enabling what business success looks like today and ten years down the line.”
Methodology
Research conducted by Sapio on behalf of EPOS, the interview data was collected online in September 2020, using an email invitation and an online survey. The respondents consisted of 1859 business decision makers with responsibility for choos- ing audio equipment and technology for their organisation. The main tar- get sample consisted of respondents from 7 regional areas: The US, the UK, Germany, France, Belgium and Netherlands, Denmark and APAC (Australia, Hong Kong, Singapore).
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