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your brand, or your competitors, gives you more data to cater content to their needs. Search for industry keywords, pain points and competitors. You should also like, comment and share your value on other’s profiles - make them aware of your existence!


5. Focus on the biggest impact


You need to be critical of your own content; you have to analyse the data to see what is and isn’t working. Carrying out a weekly review allows you see what people are responding to. This will help to


inform you on what your future content should focus on. When you create what people want to see, your engagement will increase massively.


6. BONUS: data capture and remarketing


I know I said there were only five, but this one is important! Throughout this article I’ve


mentioned data capture and that’s because it is the most valuable tool you can have. Placing a Facebook Pixel on your


website lets you see which Facebook users have visited your


site. You can use this to then try and target your content towards them, furthering your reach. Data capture gives you limitless


use. Not only does it help you think about what content to create, it shows you the ways in which you can remarket your content. Data is the key to understanding your audience.


Social media is constantly evolving and the Five Fundamentals are your guide to help you stay on top of it. They give you the chance to trial and error your content till you find a formula that works for you.


‘You need to be critical of your own content; you have to analyse the data to see what is and isn’t working’


50 CHAMBERLINK November 2020


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