Chamber Patrons Chamber Patrons Greater Birmingham Chambers’ leading supporters
Cadbury owner strikes Blues deal
Cadbury owner Mondelez International has become the official snacking partner of Birmingham City Football Club. To celebrate the
partnership, Cadbury says it will welcome 1,824 lucky Blues fans back to St Andrew’s for the first home game with a commemorative Cadbury Dairy Milk Bar, when it is safe to do so. The partnership between
these two Birmingham icons will focus on Birmingham City’s Inclusion Program which delivers an adult pan- disability football initiative. It will also include
donations of club media assets – such as digital advertising and in-stadium exposure - by Cadbury across the 2020-21 season and beyond. James Corrigan,
commercial sales manager at Blues, said: “We are over the moon to announce this new partnership with Mondelez. “It is clearly a fantastic fit
with two i conic brands in Birmingham making one united front. “Added to the fact the
home of Cadbury is in Bournville which is down the Road from Birmingham City Football Club, we are really excited to have made this happen. “Furthermore, there are
clear aims and values shared by both brands who are heavily driven on giving back to the community.” Nicholas Rogers, senior
brand manager at Cadbury, added: “The club’s foundat ion and work in the community truly represents the Cadbury mentality of working together to help others, and we can’t wait to remind the nation that there is a ‘Glass and a Half’ of generosity in everyone and every club we are partnered with.”
26CHAMBERLINK November 2020
Nurturing nurses: The first apprentices have been welcomed on the course
West Midlands healthcare trust scores hat-trick of award wins
Sandwell and West Birmingham NHS Trust won the Bevan Brittan Award for Wellbeing, the Health Sector Talent award for Best Recruitment Initiative, while director of People and Organisation Development, Raffaela Goodby, picked up the HR Director of the Year gong. The organisation was recognised in the HPMA (Healthcare People Management Association) Excellence in People Awards 2020. Raffaela said: “We are so pleased to be recognised
for the brilliant team work with our people teams, our clinical colleagues, junior doctors, nurses, partners and the community, in how we looked after our colleagues with love and care both before and during the Covid-19 Pandemic. “It is testament to the vibe and energy of the SWB
family and how much they support each other during difficult times.” Dr Sarb Clare, who headed up the wellbeing initiative
at the trust which saw the introduction of energy pods for clinicians, dedicated rest spaces, coffee and food supplies, added: “The energy pods created a culture and emphasis on 'it’s ok and vital to take a break’.”
HR hero: Raffaela Goodby
Birmingham City University has welcomed its first cohort of nursing apprentices – after a report revealed a growing shortage of nurses across the UK. The university opened its doors
to the first group of 15 apprentices on the, which allows them to earn while they learn. The Nursing Degree
Apprenticeship is a work- integrated degree enabling people to train as an apprentice to become a graduate registered nurse. The course has been developed in collaboration with local NHS
partners and employers across the region. It comes as a government
report revealed a growing shortage of nurses in the UK, noting that the “pace of progress on increasing the number of nurses in the NHS is too slow.” Senior lecturer in Adult Nursing
Helen Holder, who is course leader of the Registered Nurse Degree Apprenticeship, said: “During the course, apprentices will be nurtured in their own workplace and on placement, with regular tripartite reviews to monitor progress, involving
Contact: Henrietta Brealey T: 0121 274 3266
Nurturing future nurses
support from their manager, university academic assessor and other clinical team members, with the ultimate goal of becoming a registered nurse with the NMC. “As course leader, I wish them
luck and look forward to supporting them throughout their learning journey.” The course is designed to
comply with the Nursing and Midwifery Council (NMC 2018) educational standards in line with the Institute for Apprentices and Technical Education occupational standards.
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