Digital Media Services
Feature Social media made simple:
Fundamentals the
By Rik Courtney (pictured), CEO of Be More Social
Five
people know how to operate it - but when it comes to your business’s social media, it can feel like you’re back at square one. Algorithms and analytics can
S
seem overwhelming and often leaves many unsure of what it is that they should be posting. This is why I came up with the ‘Five Fundamentals’. The purpose of the Five
Fundamentals is to act as a guide when going online. They will help you to figure out what you should be focusing on and the type of content you should be posting across your socials. So without further ado, here they
are:
1. Outline your goals The first thing you have to establish, before you even think about making a business account for socials, is your aims, goals and objectives. If you want to be successful, you have to outline what success means to you.
ocial media is very much a part of modern living. Everyone is on it. And most
value with anyone who comes across your social media pages. Doing this will mean that your clients can identify with you more which will increase your engagement (the algorithm will reward this). Posting with value helps to
establish you as a source of information which could turn you into an authentic and reliable influencer in your field.
3. Inbound (social proof) Consistently posting is key. You have to prove who you say you are. Everyone turns to social media
‘Posting with purpose means that you’re actively sharing your value with anyone who comes across your social media pages’
Do you want to find more
prospects? Do you want to grow your social presence? Do you want to increase your sales? You need to establish the end
goal to help guide your journey. When you know what it is, ask yourself ‘what action do I need to
take to get there?’ So set a goal; dream big to get started.
2. Develop your value proposition
You have to post with purpose or not at all. Posting with purpose means that you’re actively sharing your
for everything and it is now often a way that people establish their trust in a brand/company. Also, when posting remember to vary the times each day to ensure that it’s reaching the right people at the right times.
4. Outbound (social listening)
This is all about actively seeking out your audience. Finding out what your following is saying about
November 2020 CHAMBERLINK 49
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