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ABCC ABCC Patrons Premier+ Partners


Director shows support for carers


The ‘cruel and devastating’ impact of her dad’s dementia diagnosis has prompted a successful Birmingham businesswoman to speak out as part of World Alzheimer’s Month. Together with her mum and siblings, Anjum Khan, director of the


Asian Business Chamber of Commerce (ABCC), is carer for her father who was diagnosed with the condition 18 months ago. Also a governor of the Birmingham Ronald McDonald House, Anjum said:


“Dad had only just been put into remission from prostate cancer when we received the dementia diagnosis. Overnight life changed dramatically for us all. We started seeing changes in my father which was utterly heart- breaking. Things that he had always been able to do suddenly became challenging. He was desperately trying to cling onto his independence, but he’s been taken over by this cruel and devastating illness.” It is because of Anjum’s role as a secondary carer to her dad that she


has agreed to join the judging panel of the Birmingham Carer Friendly Business Awards, which is being held for the second year running. The awards programme is run by Forward Carers as part of a drive to


make Birmingham the country’s first ‘carer friendly city’. Nominations have now opened to formally recognise businesses, not-


for-profits and individuals who have gone the extra mile and made a difference to the daily lives of unpaid carers in Birmingham. Anjum, who was named ‘Woman of the Year’ at the English Asian


Business Awards in 2018, said: “It was a huge honour to be asked to help judge all the award entries for this ambitious, but important, awards programme. I know first-hand just how vital it is to have businesses and


service providers on your side as a carer. Until you’re in that position, you will have no idea just how small changes from within a company can make such a huge difference to a carer.” As part of the ‘Carer Friendly Brum’


initiative, businesses, retailers and community groups are encouraged to offer discounts to Carer Card holders. Businesses and organisations can sign up for free and benefit from complimentary advertising to more than 15,000 carers registered with Forward Carers. Organisations and individuals


who are carer friendly and regularly go above and beyond in their support for carers are being urged to join the scheme and make a nomination for the Carer Friendly Awards. The winners will be


announced during a virtual ceremony on Carers Rights Day on 26 November.


Anjum Khan: dementia is ‘cruel and devastating’


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November 2020 CHAMBERLINK 41


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