MEMBERNEWS Entrepreneur provides food for thought
Victoria Prince started the UK’s first vegan snack kit, Energy Ball Recipes, working on her kitchen table and putting together ideas alongside her day job in marketing. Victoria started
Energy Ball Recipes last year as she was keen to find alternative plant-based snacking options. Turning to a vegan diet as a way of improving her health the business owner, who also runs Touchpoints Marketing, was finding it hard to find a variety of fresh, unprocessed snacks on the market that she could pick up and eat on the go. A year on and the marketing
expert already has an exclusive range at Selfridges, has dispatched hundreds of recipe kits around the world, taken a call from BBC 2’s Dragon’s Den producers, appeared on national and international TV, radio and press, fed Olympic athletes and chefs and been nominated for three awards. Victoria, through Touchpoints
Marketing, is now providing advice and guidance to other businesses
about how they can use a similar model to find success through marketing, PR, social media, networking and other techniques to promote their business. Victoria said: “Energy Ball
Recipes has just grown so quickly and to be a stockist with Selfridges just 12 months after launching is fantastic. Now, having reached this point, I have had so many requests from businesses to develop their brands and products using my experience and knowledge to make their dreams a reality.” Victoria has also joined forces
with Darren Stanton to start Empowering Events in Nottingham and has launched a free marketing blueprint for businesses looking to gain experience from her journey. She said: “Getting my initial
Victoria Prince
‘Getting my initial dream of Energy Ball Recipes to the market has been such a valuable experience’
dream of Energy Ball Recipes to the market has been such a valuable experience and has helped me learn and gain a lot of insights into the industry, which I can now use to help others.” “As I replicate the model with
other businesses, I have seen some fantastic success with eco-friendly wrapping company Pretty Gifted, professional tenor singer Jack Foley and a British fashion designer based in Qatar.”
business network March 2020
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