inspiredwealth


The Most Important Asset By Gary A. Scott


ing in good food and nutrition makes sense in two ways. First, invest in good food


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for yourself. Some people always make money in good times or bad because they have great energy and vitality. Those who invest in their


Gary Scott & Ma


own good health are those who come out on top. Having lots of money in the bank doesn’t mean a thing if there is no zest to spend or invest. Money does not last long either if it all gets spent for prescriptions or medical bills instead. One of the best investments we can make is in our own


good food. A continual program of good nutrition, exercise and meditation, are core investments that bring energetic success. Second, investments in businesses that focus on healthier


foods can place your finances at the profitable leading edge of industry. We can see proof of this because big business is rapidly


moving into healthier foods everywhere. For example a recent article in USA Today entitled “Big business gobbling up small organic farms” explains that organic foods still account for less than 1% of the U.S. food market. Yet the article states that big business is jumping in fast. Cascadian Farms, for example, the maker of organic cereals, fruit juices and entrees is now owned by General Mills. Knudsen has been bought up by Smuckers and Kashi belongs to Kelloggs. Though it may be hard to imagine that big companies that have come up with products like Sugar Pops, Fruit Loops and Cocoa Puffs can also be into health, we can see that this is a hard economic fact. A huge health revolution has started. According to another


USA Today article even 7-11 is getting into the act. Now it’s possible to sidle up and get an extra fatty hot dog, 32-ounce Big Gulp cola and plastic cheese nachos in the same area where you buy organic snacks.


here is financial sense to put your money where your mouth is! Invest-


I have been tracking Horizon Dairy (organic milk) for


several years. Its share value rose from $5 per share to $23. A big profit had already been made in this basic organic food when Dean Foods acquired the 87% equity interest in Horizon Organic it did not already own for approximately $216 million in cash, or $24 per share, and the assumption of approximately $40 million in debt. The inspired investing trick is to understand that the market


for health has just begun. Big business has figured out that more and more people want increased energy, longevity, vitality and better health from their nutrition.


Even Kraft Foods Inc. (NYSE: KFT) is launching improved


nutrition labels that make it easier for consumers to choose the portion size of the foods they eat. With Kraft ‘doing the math’ for them, people can instantly


see just what they’ll be consuming if they choose to eat the entire contents of a package. The first Kraft product to carry the new label is Ritz Chips “Big Bag.” Ritz Chips are an oven-toasted snack with about half the fat of regular fried potato chips. The new labeling approach is one step that Kraft is taking


as part of a broad-based health and wellness initiative first announced in 2003. Other components include improving the nutrition profile of Kraft’s portfolio, adjusting its marketing practices, advocating for constructive public policy changes and providing consumers with more information to help them make informed food and activity choices. Kraft markets many of the world’s leading food brands,


including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Oscar Mayer meats, Philadelphia cream cheese, Post cereals and Milka chocolates, in more than 150 countries. This is an authentic, genuine financial opportunity when


big companies like General Mills, Kelloggs and Kraft Foods move into a new unadulterated arena. As you look for foods that are healthy and nurturing, think


about investing in them also. Think about the businesses that bring foods (or supplements) you like to your market. If the product is good and you are willing to pay to eat it, others will too! You can find potential for wealth as well as health. If you want to eat it, you may also want to invest in it! What


more could we ask for, food that slims our waste line and fat- tens our bank account! Until next month, may all your investments fill and fulfill (while energizing) you and help improve the world.


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